Retail & FMCG
We design loyalty apps for retail chains, click & collect tooling and omnichannel ecosystems. We work with points programmes, leaflets, coupons and the mechanics that make every return to the store measurable - offline and online alike.
We have worked with leading companies and startups
Challenges
Loyalty, click & collect and the in-store till speak to the customer in one voice or in three
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„The loyalty programme has sign-ups, and a regular's basket looks exactly as it did before.”
Research with regular and occasional shoppers, redesign of the mechanics (points, coupons, mission-based rewards, a personalised leaflet), consistency across the app, the store and email. We measure cohort retention and the share of transactions made with a card.
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„Click & collect works, except customers keep choosing home delivery.”
An audit of the reservation and pickup journey, research into the “on the way home from work” context, redesign of availability messaging (real-time stock), a simpler in-store pickup. We measure the share of click & collect in total sales.
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„The POS apps in each country look like different companies built them.”
An audit of the interface portfolio, a design system tying the devices together (till, kiosk, back-office panel), a staged migration plan with no “big bang” rewrite. We shorten training time for a new cashier and reduce handling errors.
Who it is for
Loyalty, omnichannel, POS - three pillars of retail, one customer relationship
Whatever the format - we hand over the design in a format the development team can read, with documentation for integrating POS, OMS, the loyalty programme and marketing automation systems.
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Loyalty apps for retail chains
Apps for grocery, drugstore and DIY chains with a points programme, a customer card at the till, personalised leaflets and coupons. The goal: retention, purchase frequency, and the share of identified customers at the point of transaction.
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Click & collect and omnichannel
Journeys that connect online with the physical store - reserving a product, picking it up at a point on the way, checking what is on the shelf, returning in store. Integration with OMS, real-time availability and picker routes.
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POS systems and cashier tooling
Till interfaces, self-service kiosks, panels for store staff. The specifics: hardware (touchscreens, printers, cash drawers), speed of service, a short learning curve for high-turnover staff, one consistent feel across devices.
Process
Five steps - from the first conversation to post-launch measurement
We scale the scope to the product. For grocery chains the emphasis is on the loyalty programme and repeat orders. For drugstores and FMCG - on proactive replenishment baskets. For fashion and DIY - on click & collect, in-store product availability and reserving before pickup.
- 30 min
Discovery call - 30 minutes
Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in.
- Week 1–2
Audit and discovery
Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses.
- Week 3–6
UX/UI design
Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included.
- Week 6–7
Validation
Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code.
- After launch
Delivery and care
We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses.
Toolkit
Retail platforms and integrations
- POS (Diebold Nixdorf, Comarch)
- OMS / WMS
- Salesforce Commerce Cloud
- Magento (Adobe Commerce)
- SAP Commerce
- Loyalty platforms (Comarch Loyalty, Salesforce Loyalty)
- Marketing automation
- Apple Pay / Google Pay / BLIK
Next step
Let us talk about your project
Tell us what you have to do. We will come back with scope and a quote.
Selected work
Selected work in Retail & FMCG
Some of our work is under NDA - we walk you through it live during the discovery call.
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CWZN - New UX/UI design for an online cosmetics store
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Lestore - Online store for blinds and shades
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SPEC Food - Online store for a food delicatessen
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Kafezzo - Online store for coffee and tea
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Habitalux - Online store and branding for pet food
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MitoRevita - Branding & store for liposomal supplements
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BioSok - Visual identity for a juice brand
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Bocielo - Visual identity for a coffee roaster
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Supersound - Brand identity for an audio company
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Winnica na Górach - Visual identity for a vineyard
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Pasieka Litwin - Visual identity for an apiary
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Cala Blanca - Wine label and brand identity
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Better Foods - Brand identity and packaging for spreads
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Nowy Lotos - Visual identity for a deli
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Macma - Product catalogues for promotional gadgets
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ADRK Furniture - Catalogue for a furniture manufacturer
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Apimar - Catalog and folder for a honey producer
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Charcoal Master - Packaging for barbecue charcoal
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Królewska Mydlarnia - Visual identity for a soap maker
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AT-System - Modular kitchen furniture catalogue
Client voices
What our clients say
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„Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.”
Maja Wieloch-Silecka Operations Director, Bosfor Group -
„Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.”
Piotr Alberski Chief Operating Officer, Agencja XO Media -
„Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.”
Mateusz Swół Chief Operating Officer, Sellace
The team
Who runs it
The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery.
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Aleksandra Bondar
Senior UX/UI Designer
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Patryk Korycki
CEO, Analityk Biznesowy
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Katarzyna Adamczuk
Prezes, Analityk Biznesowy
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Tadeusz Wadas
Senior UX/UI Designer
FAQ
Questions that come up most often
Do you design for POS, OMS and real-time stock integrations?
Yes - we run app design in the context of integrations with the chain’s operational systems. We have worked on projects where real-time availability, OMS and picker routes decide what the customer sees as collectable. We write documentation in a format that makes mapping the customer journey onto store operations easier.
How do you design loyalty programmes so they drive repeat visits?
Loyalty in retail is not the cherry on top, it is the foundation of retention. We design a coherent experience across the app, the till (card scanning), the promotional leaflet and personalised offers. We measure the share of customers logged in at purchase and cohort retention, not the number of card downloads.
Do you handle click & collect and omnichannel?
Yes - click & collect is not just a “collect in store” button. It is the whole path: product availability at the chosen location, a time-boxed reservation, a ready-for-collection notification, the in-store pickup journey (kiosk, reception, parcel point) and returns. We design each of those touchpoints, not only the storefront offer.
Do you also design POS interfaces and self-service kiosks?
Yes - POS design is a specific challenge: hardware (spill-resistant touchscreens, receipt printers, cash drawers), a short learning curve for the cashier, and a consistent feel across devices in many countries. We design for speed of service and for rotating staff, not for showroom aesthetics.
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