Before anyone sketches the first screen, a good UX team wants to know who will use it and where they'll get lost. Here we write about usability research methods - moderated and unmoderated tests, eye-tracking, A/B tests - plus what information architecture actually is, who a UX tester is, and how to build a persona that genuinely drives design decisions instead of gathering dust in a slide deck. There's also an answer to what a UX agency actually does day to day.
A UX tester is someone who checks whether your digital product hits the mark with users - before and after launch. We explain who they are, how they work and what exactly they deliver.
Katarzyna Adamczuk 5 min read
An overview of the most commonly used usability research methods: moderated and unmoderated tests, surveys, eye-tracking, A/B tests. When each one makes sense and what you can learn from it.
Aleksandra Bondar 8 min read
Ideal UX information architecture is the kind you don't notice. We show how to design it step by step, with a checklist to download.
Aleksandra Bondar 7 min read
A UX agency is a company that designs, researches and optimises user experiences. We explain what a UX team actually does and how it translates into sales and support costs.
Patryk Korycki 4 min read
A UX persona is a signpost for the design team. We show step by step how to build a solid persona and avoid the typical mistakes. With a template to download.
Aleksandra Bondar 6 min read
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- Patryk Korycki, CEO
