Education
We design EdTech apps, LMS platforms, university services and tools for teachers. We research the student together with the parent (and separately), and design for the long usage cycle - a semester, a year, a whole stage of education - not a demo week.
We have worked with leading companies and startups
Challenges
The result comes down to whether the student returns in week five and the teacher gets their hours back
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„A course starts full and a few weeks later a handful are left.”
Motivation research with students and parents, audit of the learning journey, redesign of onboarding and retention mechanics (streak, progress, social), validation with diary studies.
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„We recruit students from abroad and they get lost on our site before they reach the form.”
Multi-year information architecture (faculties, programmes, specialisations), language versions, the international applicant journey from first visit to signing the contract. WCAG 2.1 AA accessibility.
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„Teachers say outright that they spend more time clicking through the system than teaching.”
Workflow research with teachers at school, redesign of critical screens (grades, attendance, parent communication), integration with the class register. We measure task time.
Who it is for
EdTech, universities, LMS - three worlds, one student under time pressure
Whatever the segment - we hand over the design in a format readable for the implementation team, with accessibility documentation ready for public-sector accessibility law and the European Accessibility Act.
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EdTech B2C - apps and platforms for students
Language-learning apps, exam-prep platforms, tools linking print textbooks with digital, exercises with AI/Voice UI. The specifics: motivation, a long usage cycle, two decision-making personas (student + parent).
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University and school platforms (B2B)
Higher-education websites, virtual-university apps (grades, timetable, tuition, library), admissions portals (including for international students). The specifics: complex multi-faculty information architecture, WCAG 2.1 AA, language versions.
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LMS and tools for teachers
Learning management systems, panels for teachers and lecturers (tests, grades, parent communication), B2B training platforms with course e-commerce. The specifics: admin time, progress reporting, integrations with the electronic class register.
Process
Five steps - from the first conversation to post-launch measurement
We scale scope to the product. For EdTech B2C the emphasis is on motivation and the long usage cycle. For university platforms - on admissions, study administration, and the clarity of an international offer. For teacher tools - on shortening admin time.
- 30 min
Discovery call - 30 minutes
Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in.
- Week 1–2
Audit and discovery
Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses.
- Week 3–6
UX/UI design
Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included.
- Week 6–7
Validation
Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code.
- After launch
Delivery and care
We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses.
Toolkit
Educational platforms, standards and regulations
- LMS (Moodle, Canvas, Open edX)
- SCORM / xAPI
- Electronic class register
- Trusted identity / eID
- WCAG 2.1 AA
- European Accessibility Act
- Accessibility law
- GDPR (student data)
Next step
Let us talk about your project
Tell us what you have to do. We will come back with scope and a quote.
Selected work
Selected work in Education
Some of our work is under NDA - we walk you through it live during the discovery call.
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Econverse - Website for a start-up event
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AIESEC - Website for internships and volunteering abroad
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Piotr Majkusiak - Personal site for a business trainer
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Econverse - Visual identity for a start-up event
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Polilang - Visual identity for a language school
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Marcin Danych - Personal brand logo and "Areny NBA Tour"
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Avalon - Visual identity for a language school
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Wydaj Inaczej - Visual identity for a publishing house
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Mr Buzzer - Club logo and basketball team kit
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Projekt Multimedia - Multimedia exhibitions brochure
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Fundacja Wolności - A guidebook: how to shape the city
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Iron Fitness - Product catalogue for strength machines
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Rajskie Wrota - School trip offer catalogue
Client voices
What our clients say
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„Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.”
Maja Wieloch-Silecka Operations Director, Bosfor Group -
„Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.”
Piotr Alberski Chief Operating Officer, Agencja XO Media -
„Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.”
Mateusz Swół Chief Operating Officer, Sellace
The team
Who runs it
The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery.
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Aleksandra Bondar
Senior UX/UI Designer
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Katarzyna Adamczuk
Prezes, Analityk Biznesowy
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Patryk Korycki
CEO, Analityk Biznesowy
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Tadeusz Wadas
Senior UX/UI Designer
FAQ
Questions that come up most often
Do you run research with children and teenagers?
Yes - in-depth interviews in teenager + parent pairs (and separately), testing with younger students assisted by a guardian, classroom research with the school’s consent. We work in line with GDPR for minors’ data, passing surveys and consents to the parent.
Do you design for WCAG for universities and the public sector?
Yes - public universities and schools are required to meet accessibility law (WCAG 2.1 AA + an accessibility statement). We design accessible services and apps from the start, and finish audits with an accessibility report ready for publication.
Do you cover integration with an LMS and the electronic class register?
Yes - we design in the context of integration with Moodle, Canvas, Open edX, and electronic class registers. We account for the SCORM / xAPI standard in course-material design when the client requires it.
Do you work with both EdTech B2C and the schooling sector?
Yes - we have experience with both. EdTech B2C requires working with motivation, a long usage cycle and two decision-making personas (student + parent). Public schooling - working with accessibility rigour, clear official language and four-handed administration.
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