E-commerce
We design and audit online stores, marketplaces and B2B platforms. We measure where people drop off, fix the buying path, and hand over the design in a format your developers can read.
We have worked with leading companies and startups
Challenges
You have the traffic. The question is what happens between the product page and the payment
-
„Baskets fill up, and then people vanish at checkout.”
UX audit of the buying process, testing with real users, redesign of forms and payment methods. We measure where and why people drop off.
-
„Mobile sells worse than desktop and we cannot tell which step loses the customer.”
Mobile-first redesign of critical journeys, validation with a prototype before development. No assuming that “desktop is enough”.
-
„The store has collected so many exceptions over the years that every campaign starts by working around the last one.”
Migration to a modern stack (design tokens, components), visual consistency across desktop, tablet and mobile. A staged plan, no “big bang” rewrite.
Who it is for
Consumer stores, marketplaces and B2B portals
Whatever the platform - we design in a format your development team can read.
-
B2C stores
Stores with 50–5,000 products. Redesign, checkout optimisation, mobile journey as the priority.
-
Marketplaces
Multi-product, multi-seller platforms. Information architecture, taxonomy, search.
-
B2B / wholesale
Distribution portals with wholesale carts, individual pricing, ERP integration, buyer/approver roles.
Process
Five steps - from the first conversation to post-launch measurement
We scale scope to your needs. For smaller stores we skip quantitative research; for marketplaces and B2B - we expand discovery with interviews across buyer and approver roles.
- 30 min
Discovery call - 30 minutes
Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in.
- Week 1–2
Audit and discovery
Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses.
- Week 3–6
UX/UI design
Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included.
- Week 6–7
Validation
Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code.
- After launch
Delivery and care
We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses.
Toolkit
Platforms we work with
- Shopify
- Magento (Adobe Commerce)
- WooCommerce
- PrestaShop
- BigCommerce
- Custom (headless)
Next step
Let us talk about your project
Tell us what you have to do. We will come back with scope and a quote.
Selected work
Selected work in E-commerce
Some of our work is under NDA - we walk you through it live during the discovery call.
-
Fonia - We delivered the MVP of a cashback app in four weeks
-
CWZN - New UX/UI design for an online cosmetics store
-
Lestore - Online store for blinds and shades
-
SPEC Food - Online store for a food delicatessen
-
Kafezzo - Online store for coffee and tea
-
Fonia - A cashback app for online shoppers
-
ZhongZhou - Online store for an acne, demodex and rosacea cream
-
Habitalux - Online store and branding for pet food
Client voices
What our clients say
-
„Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.”
Maja Wieloch-Silecka Operations Director, Bosfor Group -
„Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.”
Piotr Alberski Chief Operating Officer, Agencja XO Media -
„Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.”
Mateusz Swół Chief Operating Officer, Sellace
The team
Who runs it
The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery.
-
Aleksandra Bondar
Senior UX/UI Designer
-
Katarzyna Adamczuk
Prezes, Analityk Biznesowy
-
Patryk Korycki
CEO, Analityk Biznesowy
-
Tadeusz Wadas
Senior UX/UI Designer
FAQ
Questions that come up most often
Do you design for Shopify, Magento, WooCommerce, PrestaShop?
Yes - we adapt to the platform. A Shopify store is designed Liquid-aware (custom sections, blocks), Magento as Hyvä/Luma, WooCommerce with native blocks. We hand over documentation in a format your development team can read.
Do you run A/B conversion tests and CRO?
Yes - as part of the conversion optimisation service. We form hypotheses based on analytics data and Hotjar/Clarity recordings, design variants, and measure statistical significance. No “testing for the sake of testing”.
How long does a store redesign take?
A typical redesign of a mid-sized store (50–150 products, 1 platform): 8–16 weeks from kick-off to documentation handover. Marketplaces and B2B with configurators: 16–24 weeks. We give a concrete estimate after a short scoping call.
Do you also design B2B platforms with wholesale carts?
Yes - we have experience with B2B platforms (organised trade, wholesalers, distribution marketplaces). We understand the specifics: multi-item carts, individual pricing, ERP integrations, buyer-approver roles.
Related services