UX design for an energy price calculator

Key goals and challenges

Thanks to the UX audit and the workshops we ran, we worked out 3 key business goals that matter most to the client. To do so we used three exercises: Business Model Canvas, Feature Mapping and User Journey Mapping.

Increasing conversion

The form we inherited had over 100 fields. That was one of the reasons for the low conversion we identified during our work, and simplifying that process became key for us.

Increasing engagement

The highly complicated process left users disengaged - exhausted rather than involved. The UX/UI change was also meant to shift how users feel about filling in forms.

Intuitive UX/UI

Users got lost on the site and often phoned the Customer Service Office. We wanted to avoid this because it generated very high costs - the form itself should handle the job.

Collaboration process

Our clients value Wzór UX Agency especially for our processes. Over the years we’ve developed a highly effective approach to UX/UI design that deeply involves the client and is built on data, not guesswork. For this project we used our company’s most effective processes.

We start with a workshop

Every project needs a workshop - a way to get to know the client’s needs and expectations. In meetings like this we first take on a new perspective and saturate our team with knowledge. This lets us prepare a precise specification, an estimate and pass on as much knowledge as possible to our clients.

We run analysis and research

Beyond the information from the client, the team analyses the competition, similar solutions and often the target audience. If the budget allows, this is where the first UX studies are carried out.

We prepare and test mockups

In Figma, UX designers create the mockups. A UX mockup is a visual representation of a user interface design. A mockup is used to show what the final product will look like, but doesn’t necessarily include the functionality of a working product. Thanks to mockups we could build a prototype and test the app without having to build it.

We create the new UI

Based on the mockups, the Wzór UX Agency team creates various user interface (UI) concepts while keeping them consistent with the brand’s visual identity. This is the last stage before implementation, and what matters most here is preparing the design properly so the development team can implement it efficiently.

We verify the implementation

During the product’s implementation we work alongside the development team, ensuring the design is reproduced faithfully. We answer every question and also deliver additional designs whenever needed. All of this so that implementation is efficient and doesn’t generate unnecessary work.