Identity for an anniversary campaign

The visual identity for Radio Lublin's "70 years" campaign - a custom mascot (a red droplet with a blue top-knot), a blue-and-red identity built around a target motif, concert posters, tickets, social-media posts and merchandise. A consistent anniversary system across the city and online.

Branding

Client: Radio Lublin
Industry: Media , Entertainment

Radio Lublin - a "Łukasz Jemioła" business card and social-media posts with the mascot and target motif on phones.

Radio Lublin - a "We are 70. Celebrate with us" billboard with a runner and the target motif on a screen in the city.

Radio Lublin - campaign posters: the "Łukasz Jemioła" concert and "We are 70" with a photo of a dancing couple, in display cases.

Radio Lublin - a large-format "We are 70. Celebrate with us" billboard with the target motif and the mascot.

Radio Lublin - campaign merchandise: round coasters and plates with the mascot and target motif, on a light background.

“UX Agency Wzór helped us define the station’s visual identity clearly and tighten up its consistency. The Key Visual document makes life much easier for us, because everything we need for new graphic materials is in it. The collaboration runs very smoothly, which is a huge plus for us. When something urgent comes up, UX Agency Wzór is always ready with helpful advice and ready to take on new, unexpected challenges.”

Marcin Puszka Promotions Lead, Polskie Radio Lublin

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Identity for an anniversary campaign

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