Transport & Travel
We design booking systems for airlines, coach operators and railways, hotel booking platforms and micromobility apps. We work with multi-parameter search, dynamic pricing, upsell at checkout (bags, seats, insurance) and loyalty programmes passengers use on more than just the day they travel.
We have worked with leading companies and startups
Challenges
Booking, price and the journey in progress are three moments where the passenger decides on trust
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„The passenger picks a route, reaches payment and gives up.”
A UX audit of the booking journey with analytics (Adobe Analytics, GA4) and session recordings, basket redesign, prototype validation with real passengers. A/B tests of the key screens (seat selection, baggage, summary). We measure conversion step by step and the drop in calls to customer care about unfinished bookings.
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„The price changes between search and purchase and the passenger loses trust in us.”
Research into how real passengers perceive dynamic prices (power users and occasional travellers alike), redesign of how price is communicated in search and on the offer card. A clear “why this price, why now” instead of algorithmic magic. We measure the return-to-booking rate and NPS.
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„In the app store we collect ratings for things a design pass could fix.”
A UX audit of the app and analysis of support tickets, contextual research (how people use the app on the street, in noise, in a hurry), redesign of the critical journeys (payment, activation, availability map). We measure the store rating before and after, and the drop in support tickets.
Who it is for
Ticket, stay, micromobility - three worlds, one passenger decision
Whatever the product - we hand over the design in a format a development team working with reservation systems, GDSs (Amadeus, Sabre), hotel distribution engines and payment integrations can read. We work both with in-house booking engines and with implementations on top of an existing backend.
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Booking systems for airlines and carriers
Multi-parameter search (date, destination, fare, baggage), a basket with upsell (seat, bags, insurance, transfer), managing the booking after purchase. Emphasis on communicating dynamic prices, the seat map and document validation. We measure AOV and step-by-step conversion, with the client’s e-commerce director taking part in the testing.
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Booking platforms for hotels, OTAs and tour operators
Accommodation and holiday search with a map, filters, guest ratings and dynamic pricing. An offer card optimised for scanning, a clear booking path without an account, and the processes around the sale (cancellation, changes, vouchers). We measure offer-card conversion, average time to decide and the cancellation rate.
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Micromobility apps and travel ecosystems
Apps for car sharing, scooter rental, EV charging, public transport tickets, navigation and trip planning. Readability on the move (an interface used on the street, in noise, in a hurry), one-tap payment, a map with real-time availability. We measure the app store rating and the drop in support tickets.
Process
Five steps - from the first conversation to post-launch measurement
We scale the scope to the product. For airlines the emphasis is on the basket with bags, seats and insurance (AOV matters more here than conversion). For coach operators and railways - on a mobile purchase completed seconds before departure, and on ticketing under load spikes. For hotels and OTAs - on search, the availability map and A/B tests of the offer card. For micromobility (car sharing, EV charging) - on readability on the move and on eliminating payment errors.
- 30 min
Discovery call - 30 minutes
Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in.
- Week 1–2
Audit and discovery
Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses.
- Week 3–6
UX/UI design
Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included.
- Week 6–7
Validation
Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code.
- After launch
Delivery and care
We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses.
Toolkit
Platforms, integrations and regulations
- GDS (Amadeus, Sabre, Travelport)
- Hotel booking engines (Booking, Expedia, in-house)
- iOS / Android (passenger apps)
- Payments (Stripe, Adyen, Przelewy24, BLIK, Apple Pay)
- Maps and geolocation (Mapbox, Google Maps)
- CRM & loyalty (Salesforce, HubSpot)
- Adobe Analytics / GA4 + A/B testing
- WCAG 2.1 AA / European Accessibility Act (EAA)
Next step
Let us talk about your project
Tell us what you have to do. We will come back with scope and a quote.
Selected work
Selected work in Transport & Travel
Some of our work is under NDA - we walk you through it live during the discovery call.
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Bosfor Group - Refreshed branding and a group of websites for Bosfor Group
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EzzyGuide - EzzyGuide tours app
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EzzyGuide - A tours app connecting guides with travellers
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Bosfor BALI Dealer - Website for a BALI catamaran dealer
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Bosfor Charter - Yacht charter platform with booking
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Bosfor Group - Website for the Bosfor sailing group
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Joga Na Szlaku - Logo and promotional materials
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Faro Resort - Guest guidebook for a family resort
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Piwek - Promotional folder for the "Taxi Shield" screens
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Rajskie Wrota - School trip offer catalogue
Client voices
What our clients say
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„Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.”
Maja Wieloch-Silecka Operations Director, Bosfor Group -
„Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.”
Piotr Alberski Chief Operating Officer, Agencja XO Media -
„Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.”
Mateusz Swół Chief Operating Officer, Sellace
The team
Who runs it
The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery.
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Aleksandra Bondar
Senior UX/UI Designer
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Katarzyna Adamczuk
Prezes, Analityk Biznesowy
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Patryk Korycki
CEO, Analityk Biznesowy
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Tadeusz Wadas
Senior UX/UI Designer
FAQ
Questions that come up most often
Do you design integrations with GDSs (Amadeus, Sabre) and hotel engines?
Yes - we work both with in-house booking engines (coach operators, smaller airlines, independent hotels) and with implementations on top of off-the-shelf systems (Amadeus, Sabre, Travelport, hotel engines). We do not write the backend, but we hand over the UX design with integration documentation - edge cases (no availability, delayed fare sync, GDS outage) - so the development team has a clear contract.
How do you optimise the ticket purchase / hotel booking path (CRO)?
The starting point is usually an audit with analytics (Adobe Analytics, GA4) and session recordings. We identify the biggest leaks in the funnel, formulate design hypotheses and test them in A/B tests with statistical significance. No “testing for the sake of testing” - every test has a measurable goal: step-by-step conversion, AOV (baggage, seat and insurance upsell) or abandonment reduction. We have CRO projects that returned seven-figure annual revenue growth to clients.
Do you handle airline and hotel loyalty programmes?
Yes - passenger loyalty programmes today are not just points but an ecosystem (status, miles, lounge access, banking partners, personalised offers). We design apps where the user sees the value of the programme in a split second: how far to the next tier, how to spend miles, when the next flight is. We measure the return rate to the app during non-travel periods and the status activation rate.
Do you design micromobility and EV charging apps?
Yes - car sharing, scooter rental, EV charging, public transport tickets, journey planners. The specifics of this sector: the app is used on the move, in noise, sometimes under stress (a flat battery, the last minute before a train). We design for legibility on the move, one tap to pay, a map with real-time availability and recovery paths (what to do when a payment fails). We measure the app store rating before and after launch.
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