Jawny Lublin news portal

Key goals and challenges

During the workshop we ran for the Jawny Lublin team, three main goals took shape, and the most important of them became crowdfunding.

Funding support

To be an independent portal, Jawny Lublin needs funding. Together we chose several sources, and the most important of them was crowdfunding - something the team hadn’t previously considered on that scale.

Intuitive design

Keeping users on the site is incredibly important for a news portal, as it guarantees better results and engagement, especially around the portal’s work.

SEO support

With small budgets, Jawny Lublin invested a great deal of effort into ranking the site on Google, and our job was to support them in that by delivering the right technical solutions.

Design and implementation process

We chose a fast track based on UX research with the target audience, running both quantitative and qualitative studies.

Workshops and meetings

In the workshop with the Jawny Lublin team we described the features most important to them, mapped them out and worked out a plan for launching the portal. We also created personas and an analysis of the UX research we had carried out.

Mockup design

Based on the information we gathered, we built the portal’s information architecture and user flows, then moved on to designing low-fidelity mockups, onto which we applied all feedback at an express pace. We also ran tests with the portal’s users.

User interface

Once the mockups were approved, our team of designers produced several concepts for the look of the Jawny Lublin news portal. The lightest and clearest of all the proposals was chosen.

CMS implementation

Our development team implemented the UX/UI design on the WordPress CMS because of its simplicity and the habits of the Jawny Lublin journalists. Its optimisation and the SEO tools we implemented fulfilled the main goal of ranking the site on Google.