Services

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We design booking platforms, local service marketplaces and self-service portals for beauty, fitness, healthcare and automotive. We work with two-sided marketplaces, availability calendars, no-shows as an operating cost, and provider onboarding that decides how much supply the network ever gets.

We have worked with leading companies and startups

Challenges

Booking, the reminder and the follow-up decide how full the calendar is

  • „The customer starts a booking, reaches the time slot and changes their mind.”

    A UX audit of the booking journey with analytics and session recordings, redesign of the forms (booking without an account, autofill, fewer fields), prototype validation. We measure conversion step by step and the average time to book.

  • „No-shows eat the margin despite the reminders.”

    Research into why customers cancel or simply do not turn up, redesign of the reminder mechanism (push, SMS, email on an escalating cadence), introduction of prepayment or a refundable deposit for selected services. We measure the no-show rate before and after.

  • „Calls to reception are about things that are already online.”

    Workflow research with support agents and customers, identification of the top 10 reasons people call, redesign of the self-service portal around exactly those cases. We measure the share of cases resolved independently and the drop in cost to serve per customer.

Who it is for

Marketplace, service chains, self-service - three models, one customer decision

Whatever the model - we hand over the design in a format the development team can read, with documentation for integrating calendars, payments, CRM and antifraud mechanisms (no-show prevention, provider verification).

  • Local service marketplaces

    Platforms connecting customers with providers - beauty, fitness, pet care, small home services. Two-sided by nature: the customer journey (choosing, booking, paying, reviewing) and the provider panel (schedule, pricing, verification, payouts). Onboarding supply is the bottleneck.

  • Booking apps for service chains

    Appointment booking apps for medical networks, salons, fitness clubs and car service centres. An availability calendar, no-shows treated as a cost (reminders, prepayments), a customer card with visit history, and rebooking in a single tap.

  • Self-service portals for large service companies

    Customer areas for telco, leasing, healthcare and insurance companies - one central place where the customer handles most things without the helpline. The goal: fewer contacts with customer care, more self-service, measurable OPEX savings.

Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker

Process

Five steps - from the first conversation to post-launch measurement

We scale the scope to the product. For service marketplaces the emphasis is on the two-sided nature (customer ↔ provider) and on onboarding supply. For a single chain’s booking app - on the calendar, no-shows and personalisation. For self-service portals at large service companies (healthcare, leasing, telco) - on taking load off the helpline and on the share of cases resolved independently.

  1. 30 min

    Discovery call - 30 minutes

    Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in.

  2. Week 1–2

    Audit and discovery

    Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses.

  3. Week 3–6

    UX/UI design

    Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included.

  4. Week 6–7

    Validation

    Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code.

  5. After launch

    Delivery and care

    We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses.

Toolkit

Booking platforms and integrations

A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker
  • Custom booking engine
  • Booksy / Versum / Calendly (API)
  • Google Calendar / Outlook (CalDAV)
  • Stripe / Adyen / Przelewy24 / BLIK
  • Marketplace payouts (Stripe Connect)
  • Twilio / SendGrid (reminders)
  • CRM (Salesforce, HubSpot)
  • WCAG 2.1 AA

Next step

Let us talk about your project

Tell us what you have to do. We will come back with scope and a quote.

Free consultation Projects

Selected work

Selected work in Services

Some of our work is under NDA - we walk you through it live during the discovery call.

Projects

Client voices

What our clients say

  • „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.”
    Maja Wieloch-Silecka Operations Director, Bosfor Group
  • „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.”
    Piotr Alberski Chief Operating Officer, Agencja XO Media
  • „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.”
    Mateusz Swół Chief Operating Officer, Sellace

The team

Who runs it

The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery.

  • Aleksandra Bondar

    Aleksandra Bondar

    Senior UX/UI Designer

  • Katarzyna Adamczuk

    Katarzyna Adamczuk

    Prezes, Analityk Biznesowy

  • Patryk Korycki

    Patryk Korycki

    CEO, Analityk Biznesowy

  • Tadeusz Wadas

    Tadeusz Wadas

    Senior UX/UI Designer

FAQ

Questions that come up most often

Do you design integrations with Booksy, Versum, Calendly and Google Calendar?

Yes - if the client uses an off-the-shelf booking engine (Booksy, Versum, Calendly), we design the layer on top of it with its API and constraints in mind. If they are building their own booking engine, we design it from scratch, with synchronisation to Google Calendar / Outlook over CalDAV. In both cases the documentation comes in a format the development team can read.

How do you design mechanisms that reduce no-shows?

A no-show is not the customer’s problem - it is a design problem. We work with a reminder cadence (push at 24h, SMS at 2h, optional prepayment for expensive services), easy cancellation (the easier it is to cancel, the fewer no-shows) and a waiting list (when someone cancels, the slot goes straight to the next person). We measure the no-show rate, not the number of reminders.

Do you design two-sided service marketplaces?

Yes - a service marketplace is two products in one: the customer path (find, book, pay, review) and the provider panel (schedule, pricing, verification, payouts, statistics). Provider onboarding decides how much supply you have in the first quarter - we design it with the same care as the customer side, not as a “back office to finish later”.

Do you handle self-service portals for large service companies?

Yes - customer areas for telco, leasing, healthcare and insurance. The economic goal is clear: cut the cost of customer service by X per cent by moving cases from the hotline to the portal. We identify the top phone-call reasons, design fast self-service paths for them, and measure the percentage of cases resolved without help.

Related services

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- Patryk Korycki, CEO

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