Table of contents
Picture a business partner who supports your software house’s work in three areas at once: sales, project management and the UX/UI design process. Let me tell you how it works.
A UX agency helps with sales
Workshops and strategy
Clients don’t understand what happens under the hood of an app, and explaining how the code works to them makes no sense. You know this well, and I completely agree. On the other hand, every one of us understands the visual layer - and it’s exactly in this communication that a UX agency supports sales.
Every quote is a three-step process: workshops, the quote, and finally the paperwork. The help of UX designers is especially important in the workshop phase. This is where the relationship with the client is built, and deals are often signed thanks to it. You know well that the relationship is the foundation of any collaboration.
Besides that, of course, the workshops are where features are chosen, their priorities set, and finally the specification is created. That, too, is the UX designers’ job - and they add the estimate as the cherry on top.
That’s how the UX agency and the software house create the quote together. The UX agency takes over part of this tedious work, and your team can focus on what matters to you. Of course there are two models of collaboration: the agency appears visibly or invisibly.
A UX agency means help with building the relationship, creating the specification, the estimate and the paperwork of the design process. The client receives expert UX and UI knowledge straight away.
A UX agency helps with project management
Project management
In a software house especially, the people managing projects don’t like the design part. It’s abstract to them. They’re people who love precise specifications that can be translated into very detailed tasks for developers. That’s it. That would be the ideal.
But there is the design stage. Very enigmatic and changeable. Downright irritating.
For a UX agency, though, that’s just another day at the office. At every step you have to educate the client, lead them by the hand, ask for feedback and, in the end, report on the work, the progress and the risks. It’s a particular way of managing projects, but there are proven methods for that too.
That’s why a UX agency should not only supply you with designers but also provide management of that part of the project. Its experience - and especially its proven processes - is a lifesaver.
A UX agency means research, strategy and design
The UX design stage
Okay. The workshops are behind us. The estimates and quotes are approved. The papers are signed and, at last, the UX agency can take on the design part of the order.
While designing wireframes, the interface or building a prototype is obvious to you, there are other important aspects of this stage of the work: UX research, analytics and testing. These services are an incredible value-add to your offer, and especially to the client, and it’s always worth basing the project on them.
That is, of course, an opportunity for up-selling, but more importantly, the product created has a greater chance of achieving success and solving users’ significant problems. A product that keeps developing means a returning client. A win-win situation.
In short, a UX agency is a solid shot of adrenaline for a software house
Does the design stage drag on endlessly for you? It would be worth raising your organisation’s pulse. But training UX designers inside the organisation, or hiring them, is time-consuming. A good change, meanwhile, could happen today. Happily, Wzór is a UX agency for special assignments, and we deliver on every aspect of this article. Go ahead - book a meeting to talk about the details.
Co-founder and CEO of the UX agency Wzór. For 9 years he has been running UX/UI projects for startups, software houses and large companies - from audits, research and business analysis, through product strategy, to delivery. He specialises in projects at the intersection of e-commerce, SaaS and fintech. An Interactive design practitioner - designing UX/UI directly in code.
