A UX agency (User Experience) is a company that specialises in designing, analysing and optimising users’ experiences with products or services. So, in detail, what does a UX agency do?
Above all, it’s user research, interface design, product testing, results analysis and optimisation. The outcome of a UX agency’s work is, in fact, increased sales and reduced support costs.
Take, for example, well-designed documentation for SaaS software like Asana. If such documentation exists and the user can easily find answers to their questions, we optimise customer support costs.
A UX agency is not just designers. It’s also specialists in research, software and analytics. Thanks to this, a UX agency provides comprehensive support in designing and optimising software, products and services.
What a UX agency does - its goals
The key goal of a UX agency is to make users enjoy using products and services. To achieve this, the agency provides:
- Designing products and services;
- Testing products and services;
- Optimising existing products and services;
- Training and consultations;
A UX agency designs
An example of a UX design of online store views
Designing services and products is the core task of a UX agency, and this requires a comprehensive approach. It takes into account users’ needs and expectations, but also business and technical goals. The design stages usually include:
- user research,
- creating prototypes,
- testing;
- rolling out products and services.
All these stages have two goals. First, the product or service should be intuitive and engaging to use. Second, it should meet business goals and, quite simply, generate profit.
User research is very important in this process. It allows you to learn users’ needs, expectations, habits and ways of using products and services. It’s the foundation for better understanding the target group. Of course, every UX agency has its own set of tools and the experience accumulated over the years. That’s why it’s worth putting effort into choosing the right UX agency.
What does a UX agency do? Let’s also remember that a UX agency designs based on users’ needs. Designers place enormous emphasis on understanding expectations, in order to deliver designs that answer those needs.
It should be remembered, too, that in UX business matters as well. For example, according to research conducted by Forrester Research in 2010, companies that invested in UX recorded a 135% increase in their revenue over five years. In other words, every dollar spent on UX returned threefold over five years.
A UX agency tests
Design alone isn’t enough. A UX agency also tests the prepared solutions in order to understand the product’s weak points and flaws. Testing can also help improve and refine the design, increase user satisfaction and grow profits.
Collaboration often begins with a UX audit prepared by a specialist. Besides that, UX agencies prepare the following tests:
- Usability tests;
- A/B tests;
- Visual tests;
- Interaction tests;
- Mobile tests;
A UX agency optimises
Through testing, UX agencies can introduce key fixes to designs. By identifying areas needing improvement, they offer concrete solutions meant to enhance products and services. These can include:
- changes to the user interface;
- improving functionality;
- improving performance;
- changing the content;
- and many other actions;
What does a UX agency do? Above all, it takes the initiative. That’s the foundation of working with a UX agency. Based on interviews, tests and surveys, a UX team is able to present solutions to problems affecting the user experience and the company’s profit.
A UX agency trains and advises
Training and advisory are an indispensable part of a UX agency’s work. Many large companies order internal training for their teams to better understand what UX is. At every stage of working with a client, agencies also offer consultations.
Let’s sum up what a UX agency does
In summary, a UX agency is a company specialising in designing user-centred products and services. The main goal is to improve the user experience and, indirectly, to deliver the business goals of clients through designing interfaces and prototypes, testing and research.
Our UX agency Wzór also helps companies and organisations create easy-to-use, intuitive and attractive products and services. We offer a broad range of services, from UX audits, through UX/UI design, all the way to no-code delivery.
Working with our team brings many benefits, including increased customer satisfaction and improved sales. We’ll also help you strengthen your brand image.
Competition in the market is enormous, and investing in UX is becoming key to a company’s success.
Without the specialists of a UX agency, companies are unable to achieve better business results and increase users’ satisfaction with their products and services. Our expert knowledge makes it possible to compete in today’s very difficult times for business.
Co-founder and CEO of the UX agency Wzór. For 9 years he has been running UX/UI projects for startups, software houses and large companies - from audits, research and business analysis, through product strategy, to delivery. He specialises in projects at the intersection of e-commerce, SaaS and fintech. An Interactive design practitioner - designing UX/UI directly in code.
