Table of Content
A UX (User Experience) agency is a company that specialises in designing, analysing and optimising the user experience of products or services. And in detail, what does a UX agency do?
It is primarily user research, interface design, product testing, performance analysis and optimisation. The result of the UX Agency is actually an increase in sales and a reduction in service costs.
Take, for example, the appropriately designed documentation of SaaS software like Asana. If this exists and the user can easily find the answers to his or her questions we optimise our customer service costs.
A UX agency is not just designers. They are also specialists in research, software and analytics. As a result, the UX agency provides comprehensive support in the design and optimisation of software, products and services.
What does a UX agency do - its objectives
The key objective of the UX Agency is to make users enjoy using the products and services. To achieve this, the Agency provides:
- Product and service design;
- Product and service testing;
- Optimisation of existing products and services;
- Training and consultation;
The UX Agency designs
Service and product design is the primary task of the UX Agency, and this requires a comprehensive approach. It takes into account user needs and expectations, but also business and technical objectives. Design stages typically include:
- user research,
- prototyping,
- testing;
- implementation of products and services.
All these stages have two objectives. Firstly, the product or service has to be intuitive and engaging to use. Secondly, it has to meet business objectives and simply make a profit.
User research is very important in this process. They allow us to find out the needs, expectations, habits and uses of products and services. This is fundamental to better understanding the target group. Of course, each UX Agency has its own set of tools and accumulated experience over the years. That is why it is worth putting in the effort to choose the right UX Agency.
What does a UX agency do? Let's also remember that a UX agency designs based on user needs. The designers place incredible emphasis on understanding expectations in order to deliver designs that respond to their needs.
At the same time, it is important to remember that UX is also about business. For example, according to a study conducted by Forrester Research in 2010, companies that invested in UX saw a 135% increase in their revenue over five years. In other words, every dollar spent on UX paid for itself three times over five years.
UX agency testing
Design alone is not enough. The UX agency also tests the prepared solutions to understand weaknesses and bugs in the product. Testing can also help to improve and refine the design, improve user satisfaction and increase profits.
The cooperation often begins with a UX Audit prepared by a specialist. In addition, UX agencies prepare the following tests:
- Usability tests;
- A/B testing;
- Visual Tests;
- Interaction Tests;
- Mobile Tests;
The UX Agency optimises
Through testing, UX agencies can make key improvements to projects. By identifying areas for improvement, it offers specific solutions to help improve products and services. These can include:
- changes to the user interface;
- improved functionality;
- improved speed of operation;
- content change;
- and many other activities;
What does a UX agency do? First and foremost, it takes the initiative. This is the basis of cooperation with a UX agency. On the basis of interviews, tests and surveys, the UX team is able to provide solutions to problems affecting the user experience and the company's profits.
The UX Agency trains and advises
An indispensable element in the work of a UX Agency is training and consultancy. Many large companies order internal training for their teams in order to better understand what UX is. Agencies also offer consultancy at every stage of their work with clients.
Let's summarise what the UX agency does
In summary, the UX Agency is a company specialising in user-centred product and service design. The main aim is to improve the user experience and indirectly to meet the clients' business goals through interface design, prototyping, testing and research.
Equally, our UX Design Agency helps companies and organisations to create products and services that are easy to use, intuitive and attractive to the user. We offer a wide range of services from UX audits through UX/UI design to no-code implementation.
Working with our team will bring many benefits including increased customer satisfaction and improved sales. Also thanks to us you will strengthen your brand image.
Competition in the market is fierce and investment in UX is becoming crucial to a company's success.
Without the Agency's UX specialists, companies are unable to achieve better business results and increase user satisfaction with their products and services. Our expertise allows you to compete in today's very challenging business times.
