We Delivered an MVP of a Cashback App in Four Weeks

We created a cashback app that offers users a convenient platform for online shopping where they can save money.

Fonia combines up-to-date information on promotions and coupons with cashback from purchases. The biggest challenge of this project was the tight deadline for delivering the UX/UI design of the Fonia cashback app, which we successfully met.

4 weeks of work on the app
Product Discovery workshops
60+ app wireframes
3-person UX/UI design team
Detailed app prototype

Visit the website

fonia.app

Client

Fonia

Industry

E-commerce

Type

B2C App

Key Goals and Challenges

In addition to the deadline, the client also wanted to test the app. To facilitate this, we developed a clickable prototype in Figma.

MVP Approach

Together with the client, we adopted an MVP product strategy, allowing for early-stage testing of the business model.

Tight Deadline

Delivering the UX/UI design quickly was crucial to ensure that product implementation proceeded according to the established schedule.

Prototyping

Before the product launch, the client prioritized testing the product without needing to develop it. To address this, we created a clickable prototype ready for presentation to target customers.

Design Process

The most important aspect of this project was to test the MVP (Minimal Viable Product) as quickly as possible. We are known for our efficient processes, and only through them were we able to deliver a complete UX/UI design, including a clickable prototype, in just four weeks. This was exactly what the client needed to conduct tests.

Workshops

During the Product Discovery workshops, together with the Fonia team, we went through a series of exercises prepared by Wzór. We gained a deep understanding of the client’s business, its competitive advantages, and its challenges and concerns. We established the top priorities and the order of implementing features.

Information Architecture and User Flow

Information Architecture (IA) involves organizing, structuring, and labeling content in digital environments to make it understandable and intuitive for users. User flow is a visual representation of the path a user takes through a product or service to complete a specific task or goal. Both of these elements are crucial in designing user experiences to ensure intuitive and efficient interaction with an app or website. To design the best user experiences, we explore potential paths users might take when using the app. Using the FigJam tool, we create detailed maps, which are then analyzed step by step.

Low fidelity

Low fidelity is an early stage of design focused on functionality, structure, and information flow, rather than on detailed aesthetics. This allows us to test the app and eliminate errors at a very early stage. We use interactive prototypes in Figma to conduct these tests.

GUI + Design System

Building a robust design system that aligns with Fonia’s branding was a key task. This approach ensures that we can easily scale the product in the future while maintaining consistency, which is crucial for the overall user experience.

App Design Presentation

After creating the MVP-based prototype, we designed the graphical interface following the company’s brand book. Our goal was to implement user-friendly solutions while also giving the app a unique design touch.

Scope of Work

We tailor the scope of research to the needs of your business, considering the development stage of your company, its strategy, and established goals.

Analysis

User Experience Map, Stakeholder Map, Buyer Personas

Strategy

Business Model Canvas, Consultations, Market Analysis

UX/UI Design

UX Wireframes, User Interface, App Prototype

Results

Thanks to the MVP (Minimal Viable Product) approach, we reduced the client’s risk associated with launching a new product on the market. We delivered an iOS/Android app, and the design process took only four weeks. After this short period, we were ready to begin testing and collecting invaluable user feedback.

4

weeks of work

3

UX/UI designers

60+

app wireframes

We are glad that we chose to collaborate with Wzór UX Agency. The time in which the project was completed and their level of commitment exceeded our expectations. They delivered solid work for us, and we highly recommend them at every opportunity.

Marcin Ostrzycki

Chief Operating Officer, Selectivv

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