Table of Content
Imagine a business partner to support your Software House business in as many as three areas: sales, project management and the UX/UI design process. Let me tell you how it works.
UX agency helps with sales
Customers don't understand what's going on under the hood of the application and explaining to them how the code works is pointless. You know this very well and I totally agree with you. For what it's worth, everyone will understand the visual layer and it is in this communication that the UX Agency is a sales support.
The process of any valuation is three steps: Workshop, valuation and finally paperwork. The help of UX designers is particularly important in the workshop phase. This is where a relationship is built with the client and often deals are signed through this. You know very well that a relationship is the foundation of any collaboration.
In addition, of course, the workshop selects the functionalities, prioritises them and finally produces the specification. This is also the task of the UX designers, who add estimation as the icing on the cake.
This is how the UX Agency and Software House work together to create a quote. The UX Agency takes over some of this tedious work and your team can get on with what is important to you. Of course, there are two models of collaboration: the agency acts overtly or covertly.
UX Agency is all about helping to build relationships, create specifications, estimation and paperwork for the design process. The client receives expert UX and UI knowledge at their fingertips.
UX agency helps with project management
Especially in Software House, project managers do not like the design part. It is abstract to them. They are the people who love precise specifications that can be translated into very detailed shuffles for the developers. So much. That would be the ideal.
But there is a design stage. Very enigmatic and changeable. Annoying, even.
For the UX Agency, it's a day like every day. Every step of the way, you have to educate the client, lead them by the hand, ask for their feedback and finally report on the work, progress and risks. It's a special way of managing projects, but there are proven ways to do this too.
Therefore, the UX Agency should not only provide you with designers, but also ensure the management of this part of the project. Its experience and especially its proven processes are a saviour.
The UX Agency is research, strategy and design
Okay. Workshop behind us. Estimates and pricing accepted. Papers signed and finally the UX Agency can get on with the design part of the contract.
While the design of mock-ups, interfaces or prototyping is a matter of course for you , there are other important aspects of this stage of the work: UX research, analytics and testing. These services are an incredible added value for your offer and especially for the client, and it is always worth basing a project on them.
This is, of course, an opportunity for Up-Selling, but what is more important is that the product that is created is more likely to be successful and solve significant user problems. A product that thrives is a returning customer. A win-win situation.
In summary, the UX Agency is a decent shot of adrenaline for the Software House
Is the design stage dragging on forever for you? It would be worthwhile to increase the pulse of your organisation. Only training UX designers internally or hiring is time-consuming. And a good change could happen today. Happily, Pattern is a UX Agency on special assignments, and we deliver every aspect of these articles. Go ahead, set up a meeting to discuss the details.
