--- title: "President, Business Analyst Hi! My name is Katarzynaand I design interfaces straight in code" url: "https://wzor.biz/en/team-and-partners/katarzyna-adamczuk/" description: "Co-founder and President of the UX agency Wzór. Business analyst - she leads interface projects for mobile, desktop and e-commerce applications, from business analysis, research and information architecture to polished UI." lang: "en" --- ![Katarzyna Adamczuk](https://wzor.biz/_astro/portrait.BFsC1rhN_Z17TUuY.webp) # President, Business Analyst Hi! My name is Katarzynaand I design interfaces straight in code Katarzyna Adamczuk President, Business Analyst [Book a meeting](https://wzor.biz/en/free-consultation/) No risk - start your project within 48 hours ![Katarzyna Adamczuk](https://wzor.biz/_astro/portrait.BFsC1rhN_ZFWfaY.webp) About me Projects 86 Articles 5 I design mobile, desktop and e-commerce applications straight in code. Instead of static mockups you get a working prototype under a link, one you click through on your phone and laptop. I lead the project from business analysis and research, through information architecture, to an interface ready to hand over to developers. Book a short call. The team and I start within 48 hours. How can I help you? [Mobile app design](https://wzor.biz/en/services/mobile-app/) [Web app design](https://wzor.biz/en/services/web-app/) [Online store design](https://wzor.biz/en/services/e-commerce/) [Website design](https://wzor.biz/en/services/corporate-website/) [UX Research](https://wzor.biz/en/services/badania-uzytkownikow/) [UX Audit](https://wzor.biz/en/services/audyty-ux/) [Design System](https://wzor.biz/en/services/design-system/) [Product discovery](https://wzor.biz/en/services/warsztaty-ux/) [Interactive design](https://wzor.biz/en/services/interaktywny-projekt/) [Hire designers](https://wzor.biz/en/services/wynajem-zespolu/) [White label UX/UI](https://wzor.biz/en/services/white-label/) ## Selected projects [ ![Lestore - the store on laptop and phone mock-ups: a product page for "Roleta Rzymska Luna 42" with a photo gallery and a PLN 49.99 price.](https://wzor.biz/_astro/cover.ryV4Hb0o_dAA0z.webp) Lestore - Online store for blinds and shades ](https://wzor.biz/en/projects/le-store/) [ ![PWS Konstanta - the homepage on a laptop mock-up: a hero "The highest quality of insurance backed by experience" with a photo of a column capital and a "30 years" badge.](https://wzor.biz/_astro/cover.CtYGmRYj_Z2gVAJr.webp) PWS Konstanta - Website for an insurance broker ](https://wzor.biz/en/projects/pw-konstanta/) [ ![SPEC Food - two phones showing the Delikatesy SPEC store: the home page with promotions and a cart with products, on a navy background.](https://wzor.biz/_astro/cover.CbodJcEt_ZIHzVj.webp) SPEC Food - Online store for a food delicatessen ](https://wzor.biz/en/projects/spec-food/) [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/) [ ![NXC Liquid Cooling - the opening screen on a laptop, beside an angled phone showing a process stage and the brand orb, on a violet ground.](https://wzor.biz/_astro/cover.D5gcxP4g_Z1zSAqQ.webp) NXC Liquid Cooling - A liquid cooling systems website ](https://wzor.biz/en/projects/nxc-liquid-cooling/) [ ![Bosfor BALI Dealer - a monitor and a phone showing the catamaran dealer site: the "BALI is about comfort" hero with a catamaran and the "dreams are meant to be fulfilled" line.](https://wzor.biz/_astro/cover.DGxZT243_Z1A6GRy.webp) Bosfor BALI Dealer - Website for a BALI catamaran dealer ](https://wzor.biz/en/projects/bosfor-bali/) [All projects](https://wzor.biz/en/projects/) ## Through the client's eyes > “Our collaboration with UX Agency Wzór on the new version of the WygodnaDieta.pl mobile and web app went perfectly. The designers truly understood our users and turned that into concrete decisions, simplifying the most complex processes so the user journey is now shorter and clearer. The team responded flexibly to our feedback and proposed thoughtful UX/UI solutions. We wholeheartedly recommend Wzór to anyone looking for experts with passion!” Justyna Jasińska-Piotrowska Owner, WygodnaDieta.pl > “We were pleasantly surprised by how quickly the Wzór team responded to our comments and questions. They have very good ideas and on top of that they work fast and solidly. They always keep to the agreed dates, and the end result met our expectations.” Mateusz Zieliński Business Development Director, SPEC Food > “UX Agency Wzór took on the rebranding of our website. Working with Kasia and her team was remarkably productive, and how fast they responded to our comments and suggestions deserves particular credit. Smooth communication and the creativity of the Wzór team produced a website that meets our expectations in full. I recommend working with the agency to anyone looking for a partner who will not only understand their needs thoroughly but also bring a fresh perspective and professionalism to building a website.” ![](https://wzor.biz/_astro/katarzyna-deresz.CElTpJxJ_ZClMut.webp)Katarzyna Deresz HR Manager, Globalway I have worked for: My skills In the UX/UI design process I am present from the first meetings with the client to an interface ready for implementation. - ### Business analysis and requirements - Before I draw the first screen, I know what your business makes money on - I turn a tangle of requirements into a scope the whole team can sign off - I spot risk on paper, while it still costs nothing - ### Designing in code instead of mockups - I design journeys, screens and the interface straight in code, so you get a clickable prototype under a link - You test it with users before the build starts - Information architecture goes into the code from day one: content and features arranged so the user never has to hunt for where to click - The code stays after the project and is ready for further work, so your team ships without rewriting - The design system keeps the hundredth screen looking like the first - ### E-commerce projects - I design stores where the path to the cart is as short as it can be - Catalogue, product page and checkout all work towards one goal, the order - I optimise for what people actually do, not for what they say they do - ### UX/CRO research and audits - I talk to users so the product rests on facts, not hunches - I read the funnel in your analytics and show you the step where you lose money - I end an audit with an order of actions and an impact estimate: where to start, what comes next, and what can wait - Behind every recommendation stands an observation from research or a specific heuristic - ### Client workshops - I run workshops after which the team knows what it is building and why - I pull the scope out of decision-makers' heads and write it down in a document everyone keeps coming back to - The client relationship starts at the workshop and lasts long after launch Languages - Polish Native - English Very good Key achievements: - Co-founder and President of Wzór UX Agency - Business analyst - I lead interface projects for mobile, desktop and e-commerce applications - I work end to end - from business analysis and research, through information architecture, to polished UI Book a short meeting No risk - start your project within 48 hours [Book a meeting](https://wzor.biz/en/free-consultation/)