--- title: "UX Research" url: "https://wzor.biz/en/services/badania-uzytkownikow/" description: "UX research for digital products: interviews, usability testing, eye-tracking, card sorting, surveys. A report with concrete recommendations in 2-4 weeks." lang: "en" --- # UX Research [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Interviews, tests, surveys, eye-tracking. Insights with concrete product recommendations - in 2-4 weeks. With participant recruitment in the project price, GDPR documentation and an NDA on request. We have worked with leading companies and startups Challenges ## Three moments when research pays off fastest Not sure research is your best step right now? [Book a consultation](https://wzor.biz/en/free-consultation/) - we will tell you honestly, including when research is too much and an audit is enough. - „A hypothesis needs validating before investment” You are planning a pivot, a new feature or a redesign. 5-8 interviews verify whether the hypothesis holds up against reality - before the team spends a quarter on implementation. - „Conversion or retention dropped - and you do not know why” Analytics shows where you lose users, but not why. Interviews and moderated tests surface the real causes - often different from the initial suspicions. - „A regulated industry demands hard evidence” Banking, healthcare, the public sector. You need ethical research with documented methodology and GDPR consents. We do this as standard, plus an NDA on request. Who it is for ## Who this research is for - ### Product teams where the buyer is not the user A director signs the contract, while the person working with the screen every day sits two levels below and nobody in the company has spoken to them. We reach that second group and show where the promise made during the sale drifts apart from the daily work. - ### Companies entering a new segment or a new market You know everything about your current customers, and about the new group only as much as a market deck says. Conversations with that group show what they use today and in what language they talk about it, before your team builds the first version for them. - ### Teams maintaining internal systems The user is an employee who cannot be recruited from a panel, and their work is invisible in analytics because it happens between the system, a spreadsheet and a phone call. We run the sessions at the workstation, so the whole path of a task is visible, not only the part that happens on screen. - ### Organisations rebuilding the structure of large sites The structure grew for years, every department added its own section, and today nobody from outside the team finds things where they expect them. Card sorting and tree testing verify the new structure with participants before it enters the design and the implementation. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Our difference ## What makes our research different - ### Recruiting narrow professional profiles For the sessions we look for people who actually do the job in question - a controller settling invoices, a shift supervisor, a clinic coordinator. We verify the role with a screening survey and a short intro call, and we turn down participants who move professionally from study to study, because they answer with practice rather than with experience of the product. - ### Every finding has an address in the material Each insight carries a participant code, a quote and a timestamp in the recording, so any claim can be checked at the source within seconds. An argument in a meeting about whether users really said that then ends with opening the clip, not with an exchange of impressions. - ### The strength of each finding stated openly For every insight we write down how many participants it appeared with and whether quantitative data or earlier studies confirm it. That makes the difference visible between a repeatable pattern and a single signal worth watching, so a quarter of the roadmap does not rest on one statement. - ### The source material stays with you We hand over the scenario, the screening survey, the transcripts, the recordings within the scope covered by participant consents, and the coding scheme for the answers. Your team can run the next round of research on its own using the same scenario and compare the results with the previous one. Process ## 2-4 weeks. No "waiting on recruitment" for a month 1. Day 1–2 ### Plan and scenario We define the research goal, methodology and participant recruitment criteria. A research scenario emerges with concrete questions and tasks to test. 2. Day 3–10 ### Recruitment Our own panels and recruitment partners. A screening survey, criteria verification, scheduling. Participant honoraria included in the quote. 3. Day 8–15 ### Running the research Interviews online or on-site. Recording with consent, automatic transcription (Otter.ai). A real-time stream for your team - you can observe. 4. Day 14–20 ### Analysis and synthesis Affinity mapping, coding quotes, identifying insights. We combine qualitative data with quantitative analytics - so the insights have a numerical base. 5. Day 20–28 ### Report + workshop We deliver a report (PDF + Notion), personas, a list of insights with recommendations. A 90-minute debrief workshop - we discuss each finding with your team. Deliverables ## Three things. Not an 80-page report for the drawer - ### A report with 15-30 insights PDF + a Notion database. An executive summary for leadership, quotes from transcripts, video clips from tests. Each insight with a concrete product recommendation and a hypothesis to validate in the future. - ### Data-based personas 2-4 personas grounded in real interviews (not marketing fluff). Motivations, frustrations, jobs-to-be-done, a customer journey with moments of truth - ready to plug into strategy and design. - ### A 90-min debrief workshop With your PM, designers and developers. We show clips from the research and discuss each insight in the context of the roadmap. You leave with concrete product decisions, not questions. Toolkit ## What we use A standard set of tools and procedures for 10+ years. In regulated sectors we add documented methodology, GDPR consents and an NDA - all on request. ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - Nielsen's rule (5-8 people = 80% of problems) - ISO 20252 (market research) - reference - GDPR compliant - consents, pseudonymisation - NDA for banking / healthcare / public - Maze, UserTesting, Lookback - Tobii (eye-tracking), Otter.ai (transcripts) Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Projects from the areas where we research users A selection from the product types we run research on most often. The research reports themselves we do not publish - participants agreed to take part in a study, not to publication, so we go through the method and the scope during a consultation. - [ ![WygodnaDieta - a phone showing the app's home screen: an "Excellent" Trustpilot rating and a "Menu-Choice Diet" plan card priced from PLN 80.90/day, against a red gradient with vegetables.](https://wzor.biz/_astro/cover.BfmwIntu_1CFKMk.webp) WygodnaDieta - App and online store for a meal-box diet service ](https://wzor.biz/en/projects/wygodna-dieta/) - [ ![Lestore - the store on laptop and phone mock-ups: a product page for "Roleta Rzymska Luna 42" with a photo gallery and a PLN 49.99 price.](https://wzor.biz/_astro/cover.ryV4Hb0o_dAA0z.webp) Lestore - Online store for blinds and shades ](https://wzor.biz/en/projects/le-store/) - [ ![NeoBank - three phones on a green background with the brand wordmark behind them: payment cards, a dashboard showing 27,568.89 PLN available with transfer shortcuts, and a savings goal at 61%.](https://wzor.biz/_astro/cover.cTNj7kPE_Z2t5E6w.webp) NeoBank - A banking app concept for young customers ](https://wzor.biz/en/projects/neobank/) - [ ![myAzymut - a monitor with a map of Europe and shipment routes between cities, a "Fleet signal" panel listing vehicles with no signal and with a delayed signal, and a timeline at the bottom; a night-time motorway junction and a large myAzymut wordmark in the background.](https://wzor.biz/_astro/cover.CMSoXGtF_Kvont.webp) myAzymut - Client portal concept for a freight carrier ](https://wzor.biz/en/projects/myazymut/) - [ ![Puls CRM - the wordmark with a blue pulse line above a monitor showing the "Deals" screen: a side menu, the sales pipeline kanban with the columns New, In talks, Proposal and Won, and deal cards with company, value and days in stage; light blue waves in the background.](https://wzor.biz/_astro/cover.B_Q_VQbe_1ERf64.webp) Puls CRM - CRM app concept for a sales team ](https://wzor.biz/en/projects/puls-crm/) - [ ![Flotino - a loan calculator and the "Who is our online loan for?" screen on phone mock-ups, against blurred colourful shapes.](https://wzor.biz/_astro/cover.BIgugYRo_ZeHyg7.webp) Flotino - Online cash loan service ](https://wzor.biz/en/projects/flotino/) - [ ![PWS Konstanta - the homepage on a laptop mock-up: a hero "The highest quality of insurance backed by experience" with a photo of a column capital and a "30 years" badge.](https://wzor.biz/_astro/cover.CtYGmRYj_Z2gVAJr.webp) PWS Konstanta - Website for an insurance broker ](https://wzor.biz/en/projects/pw-konstanta/) - [ ![SPEC Food - two phones showing the Delikatesy SPEC store: the home page with promotions and a cart with products, on a navy background.](https://wzor.biz/_astro/cover.CbodJcEt_ZIHzVj.webp) SPEC Food - Online store for a food delicatessen ](https://wzor.biz/en/projects/spec-food/) - [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/) - [ ![Fonia - two phones on a teal background: the cashback app home screen with a 325.53 PLN balance and a list of partner stores, next to a store search with suggestions for Empik, Booking, AliExpress and Play.](https://wzor.biz/_astro/cover.DdIowm6o_Z12riqx.webp) Fonia - A cashback app for online shoppers ](https://wzor.biz/en/projects/fonia/) - [ ![EzzyGuide - three phones on a dark background: a sign-up confirmation, guide Małgorzata Iwańska's profile with a star rating, and tour details for "In the Footsteps of the Wrocław Dwarves" with the price and contact details.](https://wzor.biz/_astro/cover.DW1rNgrl_ca7w6.webp) EzzyGuide - A tours app connecting guides with travellers ](https://wzor.biz/en/projects/ezzyguide/) - [ ![VERSA - the B2B panel for an automotive parts distributor open on a hand-held tablet: the account overview, a shipment tracking map, the partner programme at 30% off, order history and a list of popular products.](https://wzor.biz/_astro/cover.DWv2CO5n_Z27qwnC.webp) VERSA - B2B panel concept for a parts distributor ](https://wzor.biz/en/projects/panel-b2b-versa/) - [ ![Tip Card - two phones: the client panel ("Hi Barbara", earnings 350 PLN, withdraw) and the "Boost your tips with Tip Card!" landing with personalised QR cards, on a colourful gradient background.](https://wzor.biz/_astro/cover.DTw-Pu6y_4lOMF.webp) Tip Card - Cashless tipping platform ](https://wzor.biz/en/projects/tip-card/) - [ ![Jawny Lublin - a laptop showing the portal home page: the lead article, the city category menu and a column of popular stories.](https://wzor.biz/_astro/cover.DReNwwRw_1JC914.webp) Jawny Lublin - A watchdog portal on city transparency ](https://wzor.biz/en/projects/jawny-lublin/) - [ ![NXC Liquid Cooling - the opening screen on a laptop, beside an angled phone showing a process stage and the brand orb, on a violet ground.](https://wzor.biz/_astro/cover.D5gcxP4g_Z1zSAqQ.webp) NXC Liquid Cooling - A liquid cooling systems website ](https://wzor.biz/en/projects/nxc-liquid-cooling/) - [ ![Bosfor BALI Dealer - a monitor and a phone showing the catamaran dealer site: the "BALI is about comfort" hero with a catamaran and the "dreams are meant to be fulfilled" line.](https://wzor.biz/_astro/cover.DGxZT243_Z1A6GRy.webp) Bosfor BALI Dealer - Website for a BALI catamaran dealer ](https://wzor.biz/en/projects/bosfor-bali/) - [ ![Bosfor Charter - a tablet showing the yacht charter platform: a photo of a couple on a yacht and a search widget (number of weeks, dates, yacht type, "Search"), against a sea backdrop.](https://wzor.biz/_astro/cover.DHPu_e5c_Zgsk30.webp) Bosfor Charter - Yacht charter platform with booking ](https://wzor.biz/en/projects/bosfor-charter/) - [ ![ZhongZhou - the ZZ Cream on a laptop mock-up against eucalyptus leaves and black rocks: a "Zhong Zhou (ZZ) Cream" product page with a £35 price and a "Buy Now" button.](https://wzor.biz/_astro/cover.hrxdbzXI_ApPxK.webp) ZhongZhou - Online store for an acne, demodex and rosacea cream ](https://wzor.biz/en/projects/zhongzhou/) - [ ![SPEC Food Service - a monitor and a phone showing the site: the "Your trusted partner in the world of gastronomy" hero with kitchen photos and a render of the company building, on a light background.](https://wzor.biz/_astro/cover.DdJ4QOy5_22gHR2.webp) SPEC Food - Website for gastronomy - SPEC Food Service ](https://wzor.biz/en/projects/spec-food-service/) - [ ![Thaliana Space - a tablet showing the space company site: the "Propelling new era of space" hero with a planet and stars, on black.](https://wzor.biz/_astro/cover.CULgsv9m_1E9sVv.webp) Thaliana Space - Website for a space-propulsion company ](https://wzor.biz/en/projects/thaliana-space/) - [ ![Wolumen - the "Offer" step of the energy price comparison: three tariff options with per-kWh rates, a contract-length picker and a discount-code field, beside an account statistics card showing 34,225 zł of savings and the electricity and gas prices; on a blue background.](https://wzor.biz/_astro/cover.CpuQAJvX_ZyCKhF.webp) Wolumen - Energy and gas price comparison for businesses ](https://wzor.biz/en/projects/wolumen/) - [ ![Econverse - two phones showing the event website: the "Bilet do świata start-upów" hero and the "how to sign up" section, on a purple background.](https://wzor.biz/_astro/cover.B94izcES_7kHPe.webp) Econverse - Website for a start-up event ](https://wzor.biz/en/projects/econverse-strona/) - [ ![DentAg - a phone and a tablet showing the dental clinic site: the "kindness and professionalism" hero with a photo of a dentist, on blue.](https://wzor.biz/_astro/cover.-U2qFI7e_1odNAb.webp) DentAg - Website for a dental clinic in Radom ](https://wzor.biz/en/projects/dentag/) - [ ![AIESEC - a tablet and a laptop showing the home page: the "go on an internship with AIESEC" hero, a mosaic of participant photos and the "go on an internship or volunteer" and "become our partner" buttons.](https://wzor.biz/_astro/cover.Bju2-F43_Z1bbDVk.webp) AIESEC - Website for internships and volunteering abroad ](https://wzor.biz/en/projects/aiesec/) [Projects](https://wzor.biz/en/projects/) Outcomes ## What you can count on before the sessions start - 2-4 wks From the brief to the report and the workshop - the calendar is decided by the pace of recruitment, not by the analysis itself - 5 That many participants in one round is enough to surface most usability problems - Jakob Nielsen's rule, not a statistic of ours - GDPR Consents, pseudonymisation and an NDA on request as standard, including for banking, healthcare and the public sector - 101 Published projects in the portfolio - we do not publish research reports, so this is where you see what products we work on The deadlines come from the schedule and the scope described above on this page, and the formal requirements from the list of standards we apply. The five-participant threshold is Jakob Nielsen's rule from the Nielsen Norman Group, not a measurement of ours. The project count is our public portfolio in the Projects section. We do not publish sales results after findings are implemented, and we do not make research reports public - participants agreed to take part in a study, not to publication. Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who talks to your users The sessions are moderated by the same person who then writes the report - the analysis does not go to someone who knows the study only from a recording. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer Time and scope ## How long the research takes and what drives the quote 2–4 weeks Two weeks covers one user segment and one method, with participants who are easy to reach. A narrow professional profile, several segments at once or on-site sessions move the deadline towards four weeks, because the calendar is decided by the pace of recruitment, not by the analysis itself. - The number of user segments and methods in one project - How narrow the participant profile is and how hard it is to recruit - The session format - remote, on-site or with eye-tracking under lab conditions - The languages and markets we run the sessions in - Formal requirements on your side - consents, an NDA, access to a test environment FAQ ## Questions that come up most often How many participants are enough? In-depth interviews (IDI): 5-8 people per segment - the signal/cost optimum. Usability testing: 5-8 users catch ~80% of problems (Nielsen’s rule). Quantitative surveys: min. 100 respondents, ideally 300+ for statistical significance. Do you recruit participants? Yes - we have our own panels and recruitment partners. Participant honoraria are included in the project quote. You do not have to find people yourself. Is the research GDPR-compliant? Yes. Participants sign consent for recording and data processing. Personal data is pseudonymised in the report. Full methodology documentation and a privacy policy available on request - as standard for banking, healthcare and the public sector. Can we observe the interviews live? Yes - we provide a real-time stream (Lookback / Google Meet in observer mode) or recordings after the session. You can also take part actively in a second-chair role: ask follow-up questions via Slack to the moderator during the interview. Which methods for my case? Validating a concept before investment → IDI (in-depth interviews). Diagnosing a conversion drop → moderated usability testing. Validating information architecture → card sorting + tree testing. Enterprise strategic decisions → mixed-methods research (qual + quant). If in doubt, book a consultation - we will point to the cheapest method that answers the question. What do I get at the end of the project? A PDF report (executive summary + insights + recommendations), a Notion database with quotes and video clips (sortable, ready to plug into sprints), 2-4 personas (where the scope requires it), and a 90-minute debrief workshop with your product team. Related services ## Related services - [UX Consulting](https://wzor.biz/en/services/konsultacje-ux/) - [Product discovery](https://wzor.biz/en/services/warsztaty-ux/) - [UX Audit](https://wzor.biz/en/services/audyty-ux/) - [Product Strategy](https://wzor.biz/en/services/strategia-produktu/) - [Technical Audit](https://wzor.biz/en/services/audyt-techniczny/) - [Interactive design](https://wzor.biz/en/services/interaktywny-projekt/)