--- title: "Identity for an anniversary campaign" url: "https://wzor.biz/en/projects/radio-lublin/" description: "The visual identity for Radio Lublin's \"70 years\" campaign - a custom mascot (a red droplet with a blue top-knot), a blue-and-red identity built around a target motif, concert posters, tickets, social-media posts and merchandise. A consistent anniversary system across the city and online." lang: "en" --- # Identity for an anniversary campaign [Wzór UX Agency Team](https://wzor.biz/en/team-and-partners/) [Get in touch](https://wzor.biz/en/contact/) The visual identity for Radio Lublin's "70 years" campaign - a custom mascot (a red droplet with a blue top-knot), a blue-and-red identity built around a target motif, concert posters, tickets, social-media posts and merchandise. A consistent anniversary system across the city and online. [Branding](https://wzor.biz/en/services/branding/) ![](https://wzor.biz/images/home/logos/polskie-radio-lublin.svg) Client Radio Lublin Industry [Media](https://wzor.biz/en/industries/media/) , [Entertainment](https://wzor.biz/en/industries/rozrywka/) ![Radio Lublin - the campaign mascot (a red droplet with a blue top-knot) in several variants on blue, and the "70 years" anniversary logo.](https://wzor.biz/_astro/tile-1.BKV66TRA_ZQL1Yn.webp) ![Radio Lublin - a "Łukasz Jemioła" business card and social-media posts with the mascot and target motif on phones.](https://wzor.biz/_astro/tile-2.Dwfbyk1v_l6aHa.webp) ![Radio Lublin - a "We are 70. Celebrate with us" billboard with a runner and the target motif on a screen in the city.](https://wzor.biz/_astro/tile-3.CgWI6gSP_ZLR9Vh.webp) ![Radio Lublin - campaign posters: the "Łukasz Jemioła" concert and "We are 70" with a photo of a dancing couple, in display cases.](https://wzor.biz/_astro/tile-4.CSUe4Pvc_mddTO.webp) ![Radio Lublin - a large-format "We are 70. Celebrate with us" billboard with the target motif and the mascot.](https://wzor.biz/_astro/tile-5.DDpbA3m1_XEdBi.webp) ![Radio Lublin - campaign merchandise: round coasters and plates with the mascot and target motif, on a light background.](https://wzor.biz/_astro/tile-6.BgboqQVJ_Z2er7gQ.webp) > “UX Agency Wzór helped us define the station’s visual identity clearly and tighten up its consistency. The Key Visual document makes life much easier for us, because everything we need for new graphic materials is in it. The collaboration runs very smoothly, which is a huge plus for us. When something urgent comes up, UX Agency Wzór is always ready with helpful advice and ready to take on new, unexpected challenges.” Marcin Puszka Promotions Lead, Polskie Radio Lublin Book a free consultation with an expert to discuss your project and get answers to your questions. \- Patryk Korycki, CEO [Schedule a meeting](https://wzor.biz/en/free-consultation/) ## Related projects [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/)[ ![Habitalux - the pet-food store home page: a green bar with category icons, a hero photograph of a dog with a ball under the line “Ultra Premium quality pet food”, a “Top foods” listing and a pulled-out product card with a price and an “Add to cart” button.](https://wzor.biz/_astro/cover.DAi0izKn_1lsw6s.webp) Habitalux - Online store and branding for pet food ](https://wzor.biz/en/projects/habitalux/)[ ![MitoRevita - a branding-and-store flat-lay: a "Health from the ground up" brochure, liposomal-supplement packaging (Genistein, Quercetin, Coenzyme Q10), a phone showing the store and business cards.](https://wzor.biz/_astro/cover.67AuFRuv_APLj3.webp) MitoRevita - Branding & store for liposomal supplements ](https://wzor.biz/en/projects/mitorevita/)[ ![BioSok - a "BioSok. 100% orange juice, 0.5 L" carton with a geometric citrus pattern, among fresh oranges, on a light background.](https://wzor.biz/_astro/cover.BtwKzSue_ZkVwPx.webp) BioSok - Visual identity for a juice brand ](https://wzor.biz/en/projects/biosok/)[ ![Bocielo - a mug and the "Brazil" coffee packaging with a cup illustration, and a "Jan Kowalski, Brand Manager" business card, in bottle-green with gold.](https://wzor.biz/_astro/cover.Dew1-Oyz_Z20Ssqi.webp) Bocielo - Visual identity for a coffee roaster ](https://wzor.biz/en/projects/bocielo/)[ ![Econverse - start-up event collateral: the "Bilet do świata start-upów" poster, business cards, a folder and a phone showing the website, in purple and orange.](https://wzor.biz/_astro/cover.DkIrTcFs_1oHyAE.webp) Econverse - Visual identity for a start-up event ](https://wzor.biz/en/projects/econverse/)[ ![Polilang - the Polilang language centre collateral set: a navy folder with the logo, letterhead, business cards and a phone showing the website design, with the yellow ginkgo mark.](https://wzor.biz/_astro/cover.CTpaaH9c_Z1cLnoO.webp) Polilang - Visual identity for a language school ](https://wzor.biz/en/projects/polilang/)[ ![MW Ceramic - stationery for the dental ceramics lab: a "Trust our skills" folder, business cards and letterhead with the tooth mark, in a blue gradient.](https://wzor.biz/_astro/cover.CLyVPK8g_Z2psw83.webp) MW Ceramic - Visual identity for a dental ceramics lab ](https://wzor.biz/en/projects/mw-ceramic/)