--- title: "Brand identity and packaging for spreads" url: "https://wzor.biz/en/projects/better-foods/" description: "Label and packaging design for a Better Foods line of low-calorie spreads - in chocolate, pistachio and salted caramel variants - together with a supporting brand identity system: logo, business cards, letterhead, envelopes and other stationery." lang: "en" --- # Brand identity and packaging for spreads [Wzór UX Agency Team](https://wzor.biz/en/team-and-partners/) [Get in touch](https://wzor.biz/en/contact/) Label and packaging design for a Better Foods line of low-calorie spreads - in chocolate, pistachio and salted caramel variants - together with a supporting brand identity system: logo, business cards, letterhead, envelopes and other stationery. [Branding](https://wzor.biz/en/services/branding/) ![](https://wzor.biz/images/home/logos/better-foods.svg) Client Better Foods Industry [Grocery Retail](https://wzor.biz/en/industries/handel-spozywczy/) , [Retail & FMCG](https://wzor.biz/en/industries/retail-i-fmcg/) ![Better Foods logo - a green wordmark with a smile beneath the letters, on a white background.](https://wzor.biz/_astro/tile-1.B1A9waD6_Z2hOrWu.webp) ![Better Foods stationery: business cards, a badge, envelopes, letterhead, a notebook and a jar of the spread on a green background, next to lifestyle photos on an orange background.](https://wzor.biz/_astro/tile-2.DI_jNv8X_1FN33D.webp) ![A jar of Better Foods salted caramel spread, with caramel cubes and a cracker spread with the cream, on an orange background reading "Salted Caramel Flavour".](https://wzor.biz/_astro/tile-3.tavPx6hJ_Z2n9lVW.webp) ![A jar of Better Foods dark chocolate spread, with chocolate pieces and rice cakes spread with the cream, on a brown background reading "Chocolate Flavour".](https://wzor.biz/_astro/tile-4.EcOijWLA_14m8x.webp) ![A woman in sportswear with a bag and a yoga mat, on an orange background with a green panel bearing the Better Foods logo.](https://wzor.biz/_astro/tile-5.Dlj6ZV2h_Kmqm5.webp) ![A grid of nine flavour icon tiles for Better Foods spread: gingerbread, chocolate-hazelnut, dark chocolate, white chocolate, pistachio, salted caramel, biscuit, and the word "Flavours".](https://wzor.biz/_astro/tile-6.BgLHMP8O_ZLnxC2.webp) Book a free consultation with an expert to discuss your project and get answers to your questions. \- Patryk Korycki, CEO [Schedule a meeting](https://wzor.biz/en/free-consultation/) ## Related projects [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/)[ ![Habitalux - the pet-food store home page: a green bar with category icons, a hero photograph of a dog with a ball under the line “Ultra Premium quality pet food”, a “Top foods” listing and a pulled-out product card with a price and an “Add to cart” button.](https://wzor.biz/_astro/cover.DAi0izKn_1lsw6s.webp) Habitalux - Online store and branding for pet food ](https://wzor.biz/en/projects/habitalux/)[ ![MitoRevita - a branding-and-store flat-lay: a "Health from the ground up" brochure, liposomal-supplement packaging (Genistein, Quercetin, Coenzyme Q10), a phone showing the store and business cards.](https://wzor.biz/_astro/cover.67AuFRuv_APLj3.webp) MitoRevita - Branding & store for liposomal supplements ](https://wzor.biz/en/projects/mitorevita/)[ ![BioSok - a "BioSok. 100% orange juice, 0.5 L" carton with a geometric citrus pattern, among fresh oranges, on a light background.](https://wzor.biz/_astro/cover.BtwKzSue_ZkVwPx.webp) BioSok - Visual identity for a juice brand ](https://wzor.biz/en/projects/biosok/)[ ![Bocielo - a mug and the "Brazil" coffee packaging with a cup illustration, and a "Jan Kowalski, Brand Manager" business card, in bottle-green with gold.](https://wzor.biz/_astro/cover.Dew1-Oyz_Z20Ssqi.webp) Bocielo - Visual identity for a coffee roaster ](https://wzor.biz/en/projects/bocielo/)[ ![Radio Lublin - a ticket to the "Łukasz Jemioła" concert at the Budka Suflera Studio at Radio Lublin, with the target motif, the "70 years" logo and the mascot, on blue.](https://wzor.biz/_astro/cover.Uq_5h1vo_Z2s5pXv.webp) Radio Lublin - Identity for an anniversary campaign ](https://wzor.biz/en/projects/radio-lublin/)[ ![Econverse - start-up event collateral: the "Bilet do świata start-upów" poster, business cards, a folder and a phone showing the website, in purple and orange.](https://wzor.biz/_astro/cover.DkIrTcFs_1oHyAE.webp) Econverse - Visual identity for a start-up event ](https://wzor.biz/en/projects/econverse/)[ ![Polilang - the Polilang language centre collateral set: a navy folder with the logo, letterhead, business cards and a phone showing the website design, with the yellow ginkgo mark.](https://wzor.biz/_astro/cover.CTpaaH9c_Z1cLnoO.webp) Polilang - Visual identity for a language school ](https://wzor.biz/en/projects/polilang/)