--- title: "Services" url: "https://wzor.biz/en/industries/uslugi/" description: "We design booking platforms, local service marketplaces and appointment apps. Calendars, two-sided marketplaces, reviews, payments. Free consultation." lang: "en" --- # Services [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design booking platforms, local service marketplaces and self-service portals for beauty, fitness, healthcare and automotive. We work with two-sided marketplaces, availability calendars, no-shows as an operating cost, and provider onboarding that decides how much supply the network ever gets. We have worked with leading companies and startups Challenges ## Booking, the reminder and the follow-up decide how full the calendar is - „The customer starts a booking, reaches the time slot and changes their mind.” A UX audit of the booking journey with analytics and session recordings, redesign of the forms (booking without an account, autofill, fewer fields), prototype validation. We measure conversion step by step and the average time to book. - „No-shows eat the margin despite the reminders.” Research into why customers cancel or simply do not turn up, redesign of the reminder mechanism (push, SMS, email on an escalating cadence), introduction of prepayment or a refundable deposit for selected services. We measure the no-show rate before and after. - „Calls to reception are about things that are already online.” Workflow research with support agents and customers, identification of the top 10 reasons people call, redesign of the self-service portal around exactly those cases. We measure the share of cases resolved independently and the drop in cost to serve per customer. Who it is for ## Marketplace, service chains, self-service - three models, one customer decision Whatever the model - we hand over the design in a format the development team can read, with documentation for integrating calendars, payments, CRM and antifraud mechanisms (no-show prevention, provider verification). - ### Local service marketplaces Platforms connecting customers with providers - beauty, fitness, pet care, small home services. Two-sided by nature: the customer journey (choosing, booking, paying, reviewing) and the provider panel (schedule, pricing, verification, payouts). Onboarding supply is the bottleneck. - ### Booking apps for service chains Appointment booking apps for medical networks, salons, fitness clubs and car service centres. An availability calendar, no-shows treated as a cost (reminders, prepayments), a customer card with visit history, and rebooking in a single tap. - ### Self-service portals for large service companies Customer areas for telco, leasing, healthcare and insurance companies - one central place where the customer handles most things without the helpline. The goal: fewer contacts with customer care, more self-service, measurable OPEX savings. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale the scope to the product. For service marketplaces the emphasis is on the two-sided nature (customer ↔ provider) and on onboarding supply. For a single chain’s booking app - on the calendar, no-shows and personalisation. For self-service portals at large service companies (healthcare, leasing, telco) - on taking load off the helpline and on the share of cases resolved independently. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Booking platforms and integrations ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - Custom booking engine - Booksy / Versum / Calendly (API) - Google Calendar / Outlook (CalDAV) - Stripe / Adyen / Przelewy24 / BLIK - Marketplace payouts (Stripe Connect) - Twilio / SendGrid (reminders) - CRM (Salesforce, HubSpot) - WCAG 2.1 AA Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in Services Some of our work is under NDA - we walk you through it live during the discovery call. - [ ![Swish - a product catalogue](https://wzor.biz/_astro/cover-swish-1.fKHBmaFt_kexAF.webp) Swish - UX design for a site with an online product catalogue ](https://wzor.biz/en/case-studies/strona-swish/) - [ ![Tip Card - two phones: the client panel ("Hi Barbara", earnings 350 PLN, withdraw) and the "Boost your tips with Tip Card!" landing with personalised QR cards, on a colourful gradient background.](https://wzor.biz/_astro/cover.DTw-Pu6y_4lOMF.webp) Tip Card - Cashless tipping platform ](https://wzor.biz/en/projects/tip-card/) - [ ![Bosfor BALI Dealer - a monitor and a phone showing the catamaran dealer site: the "BALI is about comfort" hero with a catamaran and the "dreams are meant to be fulfilled" line.](https://wzor.biz/_astro/cover.DGxZT243_Z1A6GRy.webp) Bosfor BALI Dealer - Website for a BALI catamaran dealer ](https://wzor.biz/en/projects/bosfor-bali/) - [ ![Bosfor Charter - a tablet showing the yacht charter platform: a photo of a couple on a yacht and a search widget (number of weeks, dates, yacht type, "Search"), against a sea backdrop.](https://wzor.biz/_astro/cover.DHPu_e5c_Zgsk30.webp) Bosfor Charter - Yacht charter platform with booking ](https://wzor.biz/en/projects/bosfor-charter/) - [ ![ZhongZhou - the ZZ Cream on a laptop mock-up against eucalyptus leaves and black rocks: a "Zhong Zhou (ZZ) Cream" product page with a £35 price and a "Buy Now" button.](https://wzor.biz/_astro/cover.hrxdbzXI_ApPxK.webp) ZhongZhou - Online store for an acne, demodex and rosacea cream ](https://wzor.biz/en/projects/zhongzhou/) - [ ![SPEC Food Service - a monitor and a phone showing the site: the "Your trusted partner in the world of gastronomy" hero with kitchen photos and a render of the company building, on a light background.](https://wzor.biz/_astro/cover.DdJ4QOy5_22gHR2.webp) SPEC Food - Website for gastronomy - SPEC Food Service ](https://wzor.biz/en/projects/spec-food-service/) - [ ![DentAg - a phone and a tablet showing the dental clinic site: the "kindness and professionalism" hero with a photo of a dentist, on blue.](https://wzor.biz/_astro/cover.-U2qFI7e_1odNAb.webp) DentAg - Website for a dental clinic in Radom ](https://wzor.biz/en/projects/dentag/) - [ ![Bosfor Group - a laptop showing the sailing group site: the "Your adventure at sea begins with Bosfor Group" hero with a catamaran, against a sea backdrop.](https://wzor.biz/_astro/cover.C0etgjfR_Z1t33er.webp) Bosfor Group - Website for the Bosfor sailing group ](https://wzor.biz/en/projects/bosfor-group/) - [ ![Mobilizacja Biznesu - a monitor and a phone showing the company site: the "Experience you can trust" hero with mobile-app mockups, on a dark background with a blue accent.](https://wzor.biz/_astro/cover.CaV1NQ00_Z17Sc3N.webp) Mobilizacja Biznesu - Website for a mobile-tools firm ](https://wzor.biz/en/projects/mobilizacja-biznesu/) - [ ![BET-KA - a laptop showing the detective-agency site: the "Do you suspect someone is bugging, recording or spying on you? Do not wait, check it" hero with a photo of a listening device, on a dark background with gold.](https://wzor.biz/_astro/cover.Ctkn-4YF_ZXgyDW.webp) Biuro Detektywistyczne BET-KA - Detective agency website ](https://wzor.biz/en/projects/bet-ka/) - [ ![ESET - a laptop showing the campaign landing page: the "Level up! Claim your cash for a higher tier" hero with a 100,000 zł pool, in teal and yellow.](https://wzor.biz/_astro/cover.BUDrqAMA_ZT3iHU.webp) ESET - Landing page for a partner promotion campaign ](https://wzor.biz/en/projects/eset/) - [ ![Piotr Majkusiak - a tablet showing the personal site of the trainer: the "Piotr Majkusiak - Trainer, Coach, Mentor" hero with a photo and the "Bala umã" newsletter section, on green.](https://wzor.biz/_astro/cover.Ckwdqj2o_6SEVW.webp) Piotr Majkusiak - Personal site for a business trainer ](https://wzor.biz/en/projects/majkusiak/) - [ ![Arcy Biuro Rachunkowe - a tablet and a phone showing the accounting-office site: the "reliable accounting and bookkeeping" hero with an accountant and a calculator, on navy.](https://wzor.biz/_astro/cover.B9pxi8sG_Z1seJo.webp) Arcy Biuro Rachunkowe - Website for an accounting office ](https://wzor.biz/en/projects/arcy-biuro/) - [ ![Mimoments - the wedding-film studio site on a tablet and a phone: a dark hero with a frame of the couple and the heading “Wedding videographer”, with a “Our work” section below.](https://wzor.biz/_astro/cover.DA62WJ3l_Z1eX17f.webp) Mimoments - Website for Mimoments wedding film studio ](https://wzor.biz/en/projects/mimoments/) - [ ![EcoClean - a laptop on a wooden table showing the 'Carpet Cleaning' homepage, a photo of a child lying on a clean carpet, and a grid of service icons.](https://wzor.biz/_astro/cover.D240R2aE_Z2g9qwd.webp) EcoClean - Website for a carpet and upholstery cleaner ](https://wzor.biz/en/projects/eco-clean/) - [ ![Insomnia - the homepage mockup on an iMac: the gold "Insomnia Restauracja" logo, the navigation menu (About, Menu, Gallery, Reservations, Contact) and a photo of the dining room decorated with tulips.](https://wzor.biz/_astro/cover.B5Mgkzh3_1Xb6zt.webp) Insomnia - Restaurant website with a breakfast menu ](https://wzor.biz/en/projects/insomnia/) - [ ![Prospektrum - a homepage mockup on a tablet: the "From idea to success. A broad spectrum of growth for business" hero, with a photo of a man in a suit against a row of columns.](https://wzor.biz/_astro/cover.4nw_QAi-_2aR1Ku.webp) Prospektrum - Website for the advisory firm Prospektrum ](https://wzor.biz/en/projects/prospektrum/) - [ ![Przystanek Masaż - a visual-identity flat-lay: the "Massage price list" flyer, Julia Pogorzelska's business cards, a loyalty card and a gift card on a beige background, in a calm blush and dusty-blue palette.](https://wzor.biz/_astro/cover.CFu32VHm_Z1q7Ik8.webp) Przystanek Masaż - Visual identity for a massage studio ](https://wzor.biz/en/projects/przystanek-masaz/) - [ ![Grzegorz Hawryło - stationery for the rehabilitation practice: a folder, envelope and business cards with the logo (a drop/flame) and a spine motif, the "Recover your health" tagline, on a light background.](https://wzor.biz/_astro/cover.CV5WdJ6J_2q4KS3.webp) Grzegorz Hawryło - Brand for a rehab and massage clinic ](https://wzor.biz/en/projects/hawrylo/) - [ ![LaserQuest - a flat-lay of the laser-cosmetology clinic identity: the Vectus™ laser hair-removal price list, an offer flyer, a black business card and the gold "Q" monogram.](https://wzor.biz/_astro/cover.WeHC5ceN_1JrFTV.webp) LaserQuest - Visual identity for a laser clinic ](https://wzor.biz/en/projects/laserquest/) - [ ![EYEMED - an open brochure on cataract treatment methods with a discount coupon, beside a leaflet promising comfort and confidence through laser vision correction.](https://wzor.biz/_astro/cover.CDQik0Wj_Z10o98j.webp) EYEMED - Advertising materials for an eye clinic ](https://wzor.biz/en/projects/eyemed/) - [ ![FP360 - a stack of closed offer brochures reading 'Product photography, our specialty since 2013', beside a camera and a laptop, on a light wooden desk.](https://wzor.biz/_astro/cover.Cq2-cMq2_Z1M64L2.webp) FP360 - Brochure and website for a product photo studio ](https://wzor.biz/en/projects/fp360/) - [ ![Winnica na Górach - a red wine bottle with the "Red Wine Winnica na Górach" label, a line-art vineyard drawing and the 2019 vintage, against a dark background with a gnarled grapevine trunk.](https://wzor.biz/_astro/cover.C7fwRCdO_Z1Ycipf.webp) Winnica na Górach - Visual identity for a vineyard ](https://wzor.biz/en/projects/winnica-na-gorach/) - [ ![Kancelaria Sylwia Jezierska - a navy business card with the "SJ" crest logo, "Kancelaria Sylwia Jezierska" and "Legal counsel · Canon-law advocate", against a silhouette of Themis holding the scales.](https://wzor.biz/_astro/cover.DvbTAHGH_2a1Uiv.webp) Kancelaria Sylwia Jezierska - Law firm visual identity ](https://wzor.biz/en/projects/kancelaria-sylwia-jezierska/) - [ ![Shani Jani - a flat-lay of the Pakistani-Indian restaurant identity: the mandala logo, a menu with dishes (biryani, tandoor, naan), flyers, a loyalty card and business cards on a dark background.](https://wzor.biz/_astro/cover.Uiklw7uu_Z2gvaxz.webp) Shani Jani - Identity for a Pakistani-Indian restaurant ](https://wzor.biz/en/projects/shani-jani/) - [ ![Studio ŁAM - a kraft-paper mailing tube in the pencil pattern, with a red band and the white "ŁAM" monogram set in a circle.](https://wzor.biz/_astro/cover.724loTYI_Z1j6Lny.webp) Studio ŁAM - Visual identity for a design studio ](https://wzor.biz/en/projects/studio-lam/) - [ ![Nowy Lotos - a paper bag with the deli logo "Nowy Lotos Garmażerka" (a cauliflower, Montserrat + Pacifico) on a light background with fresh spinach.](https://wzor.biz/_astro/cover.Z5_pR4DY_Z1OuCb3.webp) Nowy Lotos - Visual identity for a deli ](https://wzor.biz/en/projects/nowy-lotos/) - [ ![Szyszka Studio - a caramel business card with the white logo (an "S" monogram shaped like a pinecone, "Szyszka Studio") against concrete geometric blocks.](https://wzor.biz/_astro/cover.W0GBOSe2_xi3vE.webp) Szyszka Studio - Visual identity for a photographer ](https://wzor.biz/en/projects/szyszka-studio/) - [ ![Alpimix - service cards for high-pressure facade washing and window cleaning, laid out on a desk beside a keyboard and a coffee.](https://wzor.biz/_astro/cover.CJXvmmVk_xAbNh.webp) Alpimix - Services brochure for a rope-access company ](https://wzor.biz/en/projects/alpimix/) - [ ![An Arthros brochure laid out on a desk next to glasses and greenery - the cover with the logo "Arthros. Orthopedics and trauma centre" and a photo of the team during surgery.](https://wzor.biz/_astro/cover.BstqLl_t_Z14c5Bo.webp) Arthros - Tri-fold brochure for an orthopedics centre ](https://wzor.biz/en/projects/arthos/) - [ ![Grenbud - several copies of the closed brochure fanned out, the cover showing a lit logistics building at dusk and a black panel reading "Why is it worth working with us?".](https://wzor.biz/_astro/cover.DWI7Dqcr_Z1rAbCw.webp) Grenbud - Brochure and company profile for a builder ](https://wzor.biz/en/projects/grenbud/) - [ ![Polano Meble - the cover of the 2020 hotel catalogue, with a photo of a warm-toned bedroom featuring a wooden bed and a navy accent wall.](https://wzor.biz/_astro/cover.i0D0sosA_Z2ds38T.webp) Polano Meble - Hotel catalogue for wooden furniture ](https://wzor.biz/en/projects/polanomeble/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design integrations with Booksy, Versum, Calendly and Google Calendar? Yes - if the client uses an off-the-shelf booking engine (Booksy, Versum, Calendly), we design the layer on top of it with its API and constraints in mind. If they are building their own booking engine, we design it from scratch, with synchronisation to Google Calendar / Outlook over CalDAV. In both cases the documentation comes in a format the development team can read. How do you design mechanisms that reduce no-shows? A no-show is not the customer’s problem - it is a design problem. We work with a reminder cadence (push at 24h, SMS at 2h, optional prepayment for expensive services), easy cancellation (the easier it is to cancel, the fewer no-shows) and a waiting list (when someone cancels, the slot goes straight to the next person). We measure the no-show rate, not the number of reminders. Do you design two-sided service marketplaces? Yes - a service marketplace is two products in one: the customer path (find, book, pay, review) and the provider panel (schedule, pricing, verification, payouts, statistics). Provider onboarding decides how much supply you have in the first quarter - we design it with the same care as the customer side, not as a “back office to finish later”. Do you handle self-service portals for large service companies? Yes - customer areas for telco, leasing, healthcare and insurance. The economic goal is clear: cut the cost of customer service by X per cent by moving cases from the hotline to the portal. We identify the top phone-call reasons, design fast self-service paths for them, and measure the percentage of cases resolved without help. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [UX Research](https://wzor.biz/en/services/badania-uzytkownikow/) - [UX Audit](https://wzor.biz/en/services/audyty-ux/)