--- title: "Transport & Travel" url: "https://wzor.biz/en/industries/transport-i-podroze/" description: "We design booking systems for airlines, coach operators and railways, plus hotel booking platforms. Dynamic pricing, upsell, loyalty programmes, micromobility. Free consultation." lang: "en" --- # Transport & Travel [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design booking systems for airlines, coach operators and railways, hotel booking platforms and micromobility apps. We work with multi-parameter search, dynamic pricing, upsell at checkout (bags, seats, insurance) and loyalty programmes passengers use on more than just the day they travel. We have worked with leading companies and startups Challenges ## Booking, price and the journey in progress are three moments where the passenger decides on trust - „The passenger picks a route, reaches payment and gives up.” A UX audit of the booking journey with analytics (Adobe Analytics, GA4) and session recordings, basket redesign, prototype validation with real passengers. A/B tests of the key screens (seat selection, baggage, summary). We measure conversion step by step and the drop in calls to customer care about unfinished bookings. - „The price changes between search and purchase and the passenger loses trust in us.” Research into how real passengers perceive dynamic prices (power users and occasional travellers alike), redesign of how price is communicated in search and on the offer card. A clear “why this price, why now” instead of algorithmic magic. We measure the return-to-booking rate and NPS. - „In the app store we collect ratings for things a design pass could fix.” A UX audit of the app and analysis of support tickets, contextual research (how people use the app on the street, in noise, in a hurry), redesign of the critical journeys (payment, activation, availability map). We measure the store rating before and after, and the drop in support tickets. Who it is for ## Ticket, stay, micromobility - three worlds, one passenger decision Whatever the product - we hand over the design in a format a development team working with reservation systems, GDSs (Amadeus, Sabre), hotel distribution engines and payment integrations can read. We work both with in-house booking engines and with implementations on top of an existing backend. - ### Booking systems for airlines and carriers Multi-parameter search (date, destination, fare, baggage), a basket with upsell (seat, bags, insurance, transfer), managing the booking after purchase. Emphasis on communicating dynamic prices, the seat map and document validation. We measure AOV and step-by-step conversion, with the client’s e-commerce director taking part in the testing. - ### Booking platforms for hotels, OTAs and tour operators Accommodation and holiday search with a map, filters, guest ratings and dynamic pricing. An offer card optimised for scanning, a clear booking path without an account, and the processes around the sale (cancellation, changes, vouchers). We measure offer-card conversion, average time to decide and the cancellation rate. - ### Micromobility apps and travel ecosystems Apps for car sharing, scooter rental, EV charging, public transport tickets, navigation and trip planning. Readability on the move (an interface used on the street, in noise, in a hurry), one-tap payment, a map with real-time availability. We measure the app store rating and the drop in support tickets. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale the scope to the product. For airlines the emphasis is on the basket with bags, seats and insurance (AOV matters more here than conversion). For coach operators and railways - on a mobile purchase completed seconds before departure, and on ticketing under load spikes. For hotels and OTAs - on search, the availability map and A/B tests of the offer card. For micromobility (car sharing, EV charging) - on readability on the move and on eliminating payment errors. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Platforms, integrations and regulations ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - GDS (Amadeus, Sabre, Travelport) - Hotel booking engines (Booking, Expedia, in-house) - iOS / Android (passenger apps) - Payments (Stripe, Adyen, Przelewy24, BLIK, Apple Pay) - Maps and geolocation (Mapbox, Google Maps) - CRM & loyalty (Salesforce, HubSpot) - Adobe Analytics / GA4 + A/B testing - WCAG 2.1 AA / European Accessibility Act (EAA) Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in Transport & Travel Some of our work is under NDA - we walk you through it live during the discovery call. - [ ![Bosfor Group - yacht charter, UX/UI design on a tablet.](https://wzor.biz/_astro/cover.CLzJUJU2_Z1SMJbA.webp) Bosfor Group - Refreshed branding and a group of websites for Bosfor Group ](https://wzor.biz/en/case-studies/grupa-stron-bosfor/) - [ ![EzzyGuide - a tours app for the Polish mountains](https://wzor.biz/_astro/cover-ezzyguide.CHVQJ5FO_oyx7x.webp) EzzyGuide - EzzyGuide tours app ](https://wzor.biz/en/case-studies/aplikacja-ezzyguide/) - [ ![EzzyGuide - three phones on a dark background: a sign-up confirmation, guide Małgorzata Iwańska's profile with a star rating, and tour details for "In the Footsteps of the Wrocław Dwarves" with the price and contact details.](https://wzor.biz/_astro/cover.DW1rNgrl_ca7w6.webp) EzzyGuide - A tours app connecting guides with travellers ](https://wzor.biz/en/projects/ezzyguide/) - [ ![Bosfor BALI Dealer - a monitor and a phone showing the catamaran dealer site: the "BALI is about comfort" hero with a catamaran and the "dreams are meant to be fulfilled" line.](https://wzor.biz/_astro/cover.DGxZT243_Z1A6GRy.webp) Bosfor BALI Dealer - Website for a BALI catamaran dealer ](https://wzor.biz/en/projects/bosfor-bali/) - [ ![Bosfor Charter - a tablet showing the yacht charter platform: a photo of a couple on a yacht and a search widget (number of weeks, dates, yacht type, "Search"), against a sea backdrop.](https://wzor.biz/_astro/cover.DHPu_e5c_Zgsk30.webp) Bosfor Charter - Yacht charter platform with booking ](https://wzor.biz/en/projects/bosfor-charter/) - [ ![Bosfor Group - a laptop showing the sailing group site: the "Your adventure at sea begins with Bosfor Group" hero with a catamaran, against a sea backdrop.](https://wzor.biz/_astro/cover.C0etgjfR_Z1t33er.webp) Bosfor Group - Website for the Bosfor sailing group ](https://wzor.biz/en/projects/bosfor-group/) - [ ![Joga Na Szlaku - a round wooden sign with the brand logo burned into it, mounted on a wooden plank wall.](https://wzor.biz/_astro/cover.mxyh2t6I_RGgMW.webp) Joga Na Szlaku - Logo and promotional materials ](https://wzor.biz/en/projects/na-szlaku/) - [ ![Faro Resort Family Estate - the closed guidebook with a round lighthouse crest and a red band welcoming guests in three languages.](https://wzor.biz/_astro/cover.Fd1XEqEc_ZnvmRC.webp) Faro Resort - Guest guidebook for a family resort ](https://wzor.biz/en/projects/faroresort/) - [ ![Piwek - the cover of the "Taxi Shield" folder, showing a plexiglass screen mounted between the front and back seats of a car.](https://wzor.biz/_astro/cover.D-ypFn9E_ZcBfWm.webp) Piwek - Promotional folder for the "Taxi Shield" screens ](https://wzor.biz/en/projects/piwek/) - [ ![Rajskie Wrota - a stack of "Youth tourism" catalogue copies, with a cover photo of teenage girls with backpacks on a mountain trail.](https://wzor.biz/_astro/cover.CRKOtQh3_c8DcS.webp) Rajskie Wrota - School trip offer catalogue ](https://wzor.biz/en/projects/rajskie-wrota/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design integrations with GDSs (Amadeus, Sabre) and hotel engines? Yes - we work both with in-house booking engines (coach operators, smaller airlines, independent hotels) and with implementations on top of off-the-shelf systems (Amadeus, Sabre, Travelport, hotel engines). We do not write the backend, but we hand over the UX design with integration documentation - edge cases (no availability, delayed fare sync, GDS outage) - so the development team has a clear contract. How do you optimise the ticket purchase / hotel booking path (CRO)? The starting point is usually an audit with analytics (Adobe Analytics, GA4) and session recordings. We identify the biggest leaks in the funnel, formulate design hypotheses and test them in A/B tests with statistical significance. No “testing for the sake of testing” - every test has a measurable goal: step-by-step conversion, AOV (baggage, seat and insurance upsell) or abandonment reduction. We have CRO projects that returned seven-figure annual revenue growth to clients. Do you handle airline and hotel loyalty programmes? Yes - passenger loyalty programmes today are not just points but an ecosystem (status, miles, lounge access, banking partners, personalised offers). We design apps where the user sees the value of the programme in a split second: how far to the next tier, how to spend miles, when the next flight is. We measure the return rate to the app during non-travel periods and the status activation rate. Do you design micromobility and EV charging apps? Yes - car sharing, scooter rental, EV charging, public transport tickets, journey planners. The specifics of this sector: the app is used on the move, in noise, sometimes under stress (a flat battery, the last minute before a train). We design for legibility on the move, one tap to pay, a map with real-time availability and recovery paths (what to do when a payment fails). We measure the app store rating before and after launch. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [UX Audit](https://wzor.biz/en/services/audyty-ux/) - [Product Strategy](https://wzor.biz/en/services/strategia-produktu/)