--- title: "Retail & FMCG" url: "https://wzor.biz/en/industries/retail-i-fmcg/" description: "We design loyalty apps for retail chains, click & collect and omnichannel tooling. Points programmes, coupons, POS↔online integrations. Free consultation." lang: "en" --- # Retail & FMCG [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design loyalty apps for retail chains, click & collect tooling and omnichannel ecosystems. We work with points programmes, leaflets, coupons and the mechanics that make every return to the store measurable - offline and online alike. We have worked with leading companies and startups Challenges ## Loyalty, click & collect and the in-store till speak to the customer in one voice or in three - „The loyalty programme has sign-ups, and a regular's basket looks exactly as it did before.” Research with regular and occasional shoppers, redesign of the mechanics (points, coupons, mission-based rewards, a personalised leaflet), consistency across the app, the store and email. We measure cohort retention and the share of transactions made with a card. - „Click & collect works, except customers keep choosing home delivery.” An audit of the reservation and pickup journey, research into the “on the way home from work” context, redesign of availability messaging (real-time stock), a simpler in-store pickup. We measure the share of click & collect in total sales. - „The POS apps in each country look like different companies built them.” An audit of the interface portfolio, a design system tying the devices together (till, kiosk, back-office panel), a staged migration plan with no “big bang” rewrite. We shorten training time for a new cashier and reduce handling errors. Who it is for ## Loyalty, omnichannel, POS - three pillars of retail, one customer relationship Whatever the format - we hand over the design in a format the development team can read, with documentation for integrating POS, OMS, the loyalty programme and marketing automation systems. - ### Loyalty apps for retail chains Apps for grocery, drugstore and DIY chains with a points programme, a customer card at the till, personalised leaflets and coupons. The goal: retention, purchase frequency, and the share of identified customers at the point of transaction. - ### Click & collect and omnichannel Journeys that connect online with the physical store - reserving a product, picking it up at a point on the way, checking what is on the shelf, returning in store. Integration with OMS, real-time availability and picker routes. - ### POS systems and cashier tooling Till interfaces, self-service kiosks, panels for store staff. The specifics: hardware (touchscreens, printers, cash drawers), speed of service, a short learning curve for high-turnover staff, one consistent feel across devices. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale the scope to the product. For grocery chains the emphasis is on the loyalty programme and repeat orders. For drugstores and FMCG - on proactive replenishment baskets. For fashion and DIY - on click & collect, in-store product availability and reserving before pickup. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Retail platforms and integrations ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - POS (Diebold Nixdorf, Comarch) - OMS / WMS - Salesforce Commerce Cloud - Magento (Adobe Commerce) - SAP Commerce - Loyalty platforms (Comarch Loyalty, Salesforce Loyalty) - Marketing automation - Apple Pay / Google Pay / BLIK Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in Retail & FMCG Some of our work is under NDA - we walk you through it live during the discovery call. - [ ![CWZN - a cosmetics store](https://wzor.biz/_astro/cover-cwzn.Bl3xX9Ih_ZRycby.webp) CWZN - New UX/UI design for an online cosmetics store ](https://wzor.biz/en/case-studies/modernizacja-sklepu-cwzn/) - [ ![Lestore - the store on laptop and phone mock-ups: a product page for "Roleta Rzymska Luna 42" with a photo gallery and a PLN 49.99 price.](https://wzor.biz/_astro/cover.ryV4Hb0o_dAA0z.webp) Lestore - Online store for blinds and shades ](https://wzor.biz/en/projects/le-store/) - [ ![SPEC Food - two phones showing the Delikatesy SPEC store: the home page with promotions and a cart with products, on a navy background.](https://wzor.biz/_astro/cover.CbodJcEt_ZIHzVj.webp) SPEC Food - Online store for a food delicatessen ](https://wzor.biz/en/projects/spec-food/) - [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/) - [ ![Habitalux - the pet-food store home page: a green bar with category icons, a hero photograph of a dog with a ball under the line “Ultra Premium quality pet food”, a “Top foods” listing and a pulled-out product card with a price and an “Add to cart” button.](https://wzor.biz/_astro/cover.DAi0izKn_1lsw6s.webp) Habitalux - Online store and branding for pet food ](https://wzor.biz/en/projects/habitalux/) - [ ![MitoRevita - a branding-and-store flat-lay: a "Health from the ground up" brochure, liposomal-supplement packaging (Genistein, Quercetin, Coenzyme Q10), a phone showing the store and business cards.](https://wzor.biz/_astro/cover.67AuFRuv_APLj3.webp) MitoRevita - Branding & store for liposomal supplements ](https://wzor.biz/en/projects/mitorevita/) - [ ![BioSok - a "BioSok. 100% orange juice, 0.5 L" carton with a geometric citrus pattern, among fresh oranges, on a light background.](https://wzor.biz/_astro/cover.BtwKzSue_ZkVwPx.webp) BioSok - Visual identity for a juice brand ](https://wzor.biz/en/projects/biosok/) - [ ![Bocielo - a mug and the "Brazil" coffee packaging with a cup illustration, and a "Jan Kowalski, Brand Manager" business card, in bottle-green with gold.](https://wzor.biz/_astro/cover.Dew1-Oyz_Z20Ssqi.webp) Bocielo - Visual identity for a coffee roaster ](https://wzor.biz/en/projects/bocielo/) - [ ![Supersound stationery on a dark table: letterhead with a watermark of the logo, an envelope, an orange and a white business card, next to a gold binder clip and a pen.](https://wzor.biz/_astro/cover.CPZL7q98_hlK0w.webp) Supersound - Brand identity for an audio company ](https://wzor.biz/en/projects/supersound/) - [ ![Winnica na Górach - a red wine bottle with the "Red Wine Winnica na Górach" label, a line-art vineyard drawing and the 2019 vintage, against a dark background with a gnarled grapevine trunk.](https://wzor.biz/_astro/cover.C7fwRCdO_Z1Ycipf.webp) Winnica na Górach - Visual identity for a vineyard ](https://wzor.biz/en/projects/winnica-na-gorach/) - [ ![Pasieka Litwin - a close-up of a honey jar with a black label: a gold line-art bee, the "Pasieka Litwin" wordmark and "Miód spadziowy, 220 g" over an embossed honeycomb pattern.](https://wzor.biz/_astro/cover.C_cKir2a_Z2h75iN.webp) Pasieka Litwin - Visual identity for an apiary ](https://wzor.biz/en/projects/pasieka-litwin/) - [ ![A bottle of Cala Blanca red wine standing among twisted grapevine roots against a dark background - with a bull-head logo and a burgundy foil cap.](https://wzor.biz/_astro/cover.CfS0OXNN_ZJIFm1.webp) Cala Blanca - Wine label and brand identity ](https://wzor.biz/en/projects/cala-blanca/) - [ ![A jar of Better Foods pistachio spread, with pistachios and a rice cake spread with the cream, on a green background reading "Pistachio Flavour".](https://wzor.biz/_astro/cover.DX1F7KRx_ZxoeBb.webp) Better Foods - Brand identity and packaging for spreads ](https://wzor.biz/en/projects/better-foods/) - [ ![Nowy Lotos - a paper bag with the deli logo "Nowy Lotos Garmażerka" (a cauliflower, Montserrat + Pacifico) on a light background with fresh spinach.](https://wzor.biz/_astro/cover.Z5_pR4DY_Z1OuCb3.webp) Nowy Lotos - Visual identity for a deli ](https://wzor.biz/en/projects/nowy-lotos/) - [ ![Macma - Santa Claus reading the English-language "2019 New Season New Gadgets" catalogue with a red cover, in front of a decorated Christmas tree.](https://wzor.biz/_astro/cover.D4jE5opy_Z1TggDf.webp) Macma - Product catalogues for promotional gadgets ](https://wzor.biz/en/projects/macma/) - [ ![ADRK Furniture - the “Furniture Catalogue” cover with a living-room photograph, propped beside a vase of tulips and a cup.](https://wzor.biz/_astro/cover.Dw4gN0lq_Z9KyI0.webp) ADRK Furniture - Catalogue for a furniture manufacturer ](https://wzor.biz/en/projects/adrk-furniture/) - [ ![An open Apimar catalog on a light grey background - the title page "Honey straight from the Lublin region" next to a photo of three honey jars with the company logo.](https://wzor.biz/_astro/cover.KPBcN9a__1e2KEC.webp) Apimar - Catalog and folder for a honey producer ](https://wzor.biz/en/projects/apimar/) - [ ![Charcoal Master - a bag of barbecue charcoal with the flame-crown logo, on a wooden table in a garden, with a grill and a house terrace in the background.](https://wzor.biz/_astro/cover.DqfOMsNA_13NJWl.webp) Charcoal Master - Packaging for barbecue charcoal ](https://wzor.biz/en/projects/charcoal-master/) - [ ![Królewska Mydlarnia - a close-up of two "Baba Lawendowa" soap boxes with a folk-art floral pattern and the brand’s wordmark.](https://wzor.biz/_astro/cover.CiEp2omG_ZsIP18.webp) Królewska Mydlarnia - Visual identity for a soap maker ](https://wzor.biz/en/projects/krolewska-mydlarnia/) - [ ![AT-System - cover of the "Modular Kitchens. Sets. Catalogue 2019/2020" catalogue with a photo of a glossy black kitchen, lying on a wooden tabletop.](https://wzor.biz/_astro/cover.C-J_APlK_1s3PPF.webp) AT-System - Modular kitchen furniture catalogue ](https://wzor.biz/en/projects/meblo-architektura/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design for POS, OMS and real-time stock integrations? Yes - we run app design in the context of integrations with the chain’s operational systems. We have worked on projects where real-time availability, OMS and picker routes decide what the customer sees as collectable. We write documentation in a format that makes mapping the customer journey onto store operations easier. How do you design loyalty programmes so they drive repeat visits? Loyalty in retail is not the cherry on top, it is the foundation of retention. We design a coherent experience across the app, the till (card scanning), the promotional leaflet and personalised offers. We measure the share of customers logged in at purchase and cohort retention, not the number of card downloads. Do you handle click & collect and omnichannel? Yes - click & collect is not just a “collect in store” button. It is the whole path: product availability at the chosen location, a time-boxed reservation, a ready-for-collection notification, the in-store pickup journey (kiosk, reception, parcel point) and returns. We design each of those touchpoints, not only the storefront offer. Do you also design POS interfaces and self-service kiosks? Yes - POS design is a specific challenge: hardware (spill-resistant touchscreens, receipt printers, cash drawers), a short learning curve for the cashier, and a consistent feel across devices in many countries. We design for speed of service and for rotating staff, not for showroom aesthetics. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [Product Strategy](https://wzor.biz/en/services/strategia-produktu/) - [UX Research](https://wzor.biz/en/services/badania-uzytkownikow/)