--- title: "Real Estate" url: "https://wzor.biz/en/industries/nieruchomosci/" description: "Design of listing portals, developer customer panels, apartment configurators, tools for estate agencies and commercial letting platforms. Conversion optimisation across a long decision cycle." lang: "en" --- # Real Estate [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design listing portals, developer customer panels, apartment configurators and commercial letting platforms. We work with maps, geo filters, a longer decision cycle and a premium image - so that after ten visits to the site a client still knows where they were and what caught their eye. We have worked with leading companies and startups Challenges ## The decision about a home happens between search, configurator and the silence after signing - „People land on the listing search, click the map and leave without getting in touch.” A UX audit of search and the map, redesign of geo filters, optimisation of how context is remembered between visits. The longer decision cycle in real estate needs an interface that remembers where the client left off. - „The apartment configurator loses the customer exactly where it gets specific.” A UX audit of the configurator, research with clients mid-purchase, redesign of the selection sequence (development → building → apartment → finish). We validate with a prototype before development and measure drop-off per step. - „After signing, the customer panel goes quiet and the calls go to sales.” Product strategy for the post-sale panel, design of construction-status communication, document and schedule views. The client waits 18 months for the keys - for all that time the panel is their only contact with the developer. Who it is for ## Listings, development, commercial - three worlds, one client decision Whatever the segment - we hand over the design in a format the team integrating with listing portals, broker CRM and the development management system can read. - ### Listing portals and property search Portals aggregating offers from many sources, maps with geo filters, advanced search (price, floor area, year built, distance to transit). Watchlists, comparison tools, alerts on new listings - so a client returning a week later knows exactly where they left off. - ### Developer panels and apartment configurators Apartment configurators on the development floor plan, customer panels for after the contract is signed (construction status, schedule, documents), post-sale service apps. A premium image combined with transactional usability - exclusivity that costs nothing in clarity. - ### Commercial letting and agency tooling Platforms listing offices, warehouses and retail space for B2B tenants, CRM tooling for estate agencies and brokers. Space visualisation, lease calculators, lead generation shaped around how the client’s board actually decides. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale the scope to the segment. For listing portals the emphasis is on search, the map and geo filters. For developers - on the apartment configurator, the customer panel after the contract is signed, and communicating construction status. For commercial letting (offices, warehouses) - on B2B lead generation and presenting offers to a demanding investor. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Platforms and tools we work with ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - Listing portals (Otodom, OLX Nieruchomości, Rynek Pierwotny) - Estate agency CRM (asari, Galactica) - MapBox / Google Maps Platform - 360° virtual tours and Matterport - Integrations with the developer’s investment catalogue - PWA and mobile apps for clients - Adobe Analytics / GA4 - WCAG 2.1 AA Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in Real Estate Some of our work is under NDA - we walk you through it live during the discovery call. - [ ![SpotOn - the website on a tablet mock-up against a factory-floor background: the "SpotOn offer" subpage with the "Steel structures from design to construction and assembly" tagline and four client-segment cards.](https://wzor.biz/_astro/cover.BczEu_Uh_ZBj1px.webp) SpotOn - Website for a steel-structures manufacturer ](https://wzor.biz/en/projects/spoton-strona/) - [ ![TOMCZAK - a navy business card with the gold building mark and the "TOMCZAK International Investments" wordmark, resting on golden fabric.](https://wzor.biz/_astro/cover.D-Qlz0LP_ZMvnjD.webp) TOMCZAK - Visual identity for an investment firm ](https://wzor.biz/en/projects/tomczak/) - [ ![The cover of the “44 Piotrkowska - Nowa Odsłona” folder held in hand, with a render of the tenement street and the new building behind it, on a dark desk.](https://wzor.biz/_astro/cover.B8Tm_aU-_ZvINMR.webp) Piotrkowska 44 - Catalogue and flyer for a development ](https://wzor.biz/en/projects/vision-invest/) - [ ![Glass Hart - the closed catalogue resting on a photo of a glass balcony balustrade, with a black cover and the "Glass Hart - glass tailored to measure" logo.](https://wzor.biz/_astro/cover.BSoxCv0M_11Cl7i.webp) Glass Hart - Product catalogue for tailor-made glass ](https://wzor.biz/en/projects/glass-hart/) - [ ![Glob-Stal - a white hard hat with the blue diamond-shaped logo and the "Glob-Stal - Steel halls" wordmark, on a construction site.](https://wzor.biz/_astro/cover.BJEbO5zc_Z1Cuaub.webp) Glob-Stal - Visual identity for a steel-hall builder ](https://wzor.biz/en/projects/glob-stal/) - [ ![Grenbud - several copies of the closed brochure fanned out, the cover showing a lit logistics building at dusk and a black panel reading "Why is it worth working with us?".](https://wzor.biz/_astro/cover.DWI7Dqcr_Z1rAbCw.webp) Grenbud - Brochure and company profile for a builder ](https://wzor.biz/en/projects/grenbud/) - [ ![A fragment of a spread from the Top House 1000 catalogue - the brand logo, a description of doors and windows, and a render of the house with a covered terrace and garden furniture surrounded by greenery.](https://wzor.biz/_astro/cover.B7u1zJzq_11twjO.webp) Top House - Catalogue for Top House 1000 modular home ](https://wzor.biz/en/projects/top-house/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design with integrations to Otodom, OLX or Rynek Pierwotny? Yes - listing portals are the standard source and distribution channel for offers in Poland. We design both internal tools for agencies (exporting listings to portals, status synchronisation) and portals aggregating offers from many sources. We write documentation in a format the team implementing the API integrations can read. Do you have experience with maps and geolocation filters? Yes - the map is the centrepiece of the experience in property portals. We design filters drawn on the map, pin clusters, POI integrations (metro, schools, shops), commute calculators. We choose the technology (MapBox, Google Maps) in dialogue with the client’s technical team. Do you design flat configurators and virtual tours? Yes - configurators on the development floor plan, finish selection, 360° virtual tours (Matterport integrations or bespoke solutions). The specifics: heavy graphical assets delivered legibly on mobile, and a hand-off to an adviser once the initial decision is made. Do you also work in commercial leasing - offices, warehouses, retail? Yes - commercial leasing platforms (class A offices, logistics warehouses, retail units) for B2B tenants, and internal tools for property managers. The specifics: a longer decision cycle (quarters), a decision taken by the client’s board, and hard data (floor area, operating costs, commute) instead of emotion. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [UX Audit](https://wzor.biz/en/services/audyty-ux/) - [Product Strategy](https://wzor.biz/en/services/strategia-produktu/)