--- title: "Fashion & Accessories" url: "https://wzor.biz/en/industries/moda-i-akcesoria/" description: "We design apparel stores, eyewear and jewellery configurators, fit-advisory apps. Taxonomy of 20,000+ SKUs, reducing returns, optimising PDP and checkout." lang: "en" --- # Fashion & Accessories [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design stores for apparel, jewellery and optical brands, configurators for personalised products and multi-market platforms. We work with stock that rotates every season, campaigns that live for one weekend and a returns rate that decides the margin. We have worked with leading companies and startups Challenges ## Size, framing and campaign consistency decide how much stock comes back - „Returns eat the margin because customers order three sizes and keep one.” UX audit of the product page, redesign of size tables and advisory mechanisms (size advisor, fit advisor, foot scanning), prototype validation. We measure the returns rate and carts with multiple sizes of the same product. - „The categories look full, and the customer still writes that they found nothing.” Audit of information architecture and taxonomy for 20,000+ SKUs, redesign of filters, sorting and search, unification of PDP copy. No hiding data behind sliders and numbers instead of names. - „Every campaign brings its own layout and the store has stopped looking like one brand.” Design of a campaign layer (microsites, landing pages, banners, carousels) separated from the main purchase journey. A design system for a brand house with multiple brands, a component system for the marketing team. Who it is for ## Brand, retailer, configurator - three models, one size problem Whatever the segment - we hand over the design in a format readable for the team implementing integrations with PIM, ERP, OMS and merchandising tools. - ### Apparel brand and D2C stores Own-brand stores (streetwear, premium, modest fashion), multi-designer showroom platforms, store redesigns that must preserve the brand’s visual character. The specifics: product copy, photography, seasonal campaign carousel, pop-ups that don’t sabotage the purchase. - ### Multi-market platforms for retailers One e-commerce core scaled to several European markets (currency, language, offer, consumer regulations). A taxonomy of 20,000+ products, including 5–10k rotating each season. Microsites for marketing campaigns and collaborations with third-party brands. - ### Eyewear, footwear and jewellery configurators Configurators for personalised products - frames + lenses, made-to-order shoes, engraved jewellery. Virtual try-ons, size-selection advisors (foot scanning, body measurement), presentation of finish variants, integration with a materials catalogue. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale scope to the product. For D2C brands the emphasis is on brand storytelling and personalisation. For a multi-market retailer - on taxonomy, price localisation and campaign merchandising. For optical and jewellery - on the configurator and the product-personalisation journey. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Platforms and tools of the fashion sector ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - Shopify Plus - Magento (Adobe Commerce) - Salesforce Commerce Cloud - Centra - PIM (Akeneo, Pimcore) - OMS and returns integration - Fit advisory / size advisor - AR try-on (frames, jewellery) Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in Fashion & Accessories and adjacent fields What follows is work from Fashion & Accessories together with fields that wrestle with the same design problems. The rest of our Fashion & Accessories work is under NDA - we walk you through it live during the discovery call. - [ ![Mr Buzzer - visualisation of the full "Betoniaki" team kit: a black jersey and shorts with red stripes, socks and basketball shoes, on a dark red background.](https://wzor.biz/_astro/cover.DhEdOhcS_ZJYUi1.webp) Mr Buzzer - Club logo and basketball team kit ](https://wzor.biz/en/projects/mr-buzzer/) - [ ![Fonia - a cashback app](https://wzor.biz/_astro/cover-fonia.DijWWfUI_okPR3.webp) Fonia - We delivered the MVP of a cashback app in four weeks ](https://wzor.biz/en/case-studies/mvp-aplikacji-fonia/) - [ ![CWZN - a cosmetics store](https://wzor.biz/_astro/cover-cwzn.Bl3xX9Ih_ZRycby.webp) CWZN - New UX/UI design for an online cosmetics store ](https://wzor.biz/en/case-studies/modernizacja-sklepu-cwzn/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design for Shopify Plus, Magento and Salesforce Commerce? Yes - we adapt to the platform. Shopify Plus we design with sections and blocks in mind (custom Liquid), Magento - for Hyvä or Adobe Commerce Cloud, Salesforce Commerce - for the cartridge system. Centra, BigCommerce and custom headless - also in scope. Documentation handed over in a format readable for your development team. Do you work with fit advisory, size advisor and AR try-on? Yes - we design size-selection journeys based both on classic tables and height/weight recommendations and on advanced solutions (foot scanning, AR try-on for frames and jewellery). We measure value by the drop in returns, not the tool’s adoption rate alone. How do you handle a catalogue of 20,000+ products and seasonal rotation? We start taxonomy design with interviews with category managers and an analysis of traffic on the current store. We build a flexible architecture (categories, subcategories, seasonal collections, capsules) where adding a new collection doesn’t require changing the structure. We also unify the editorial guidelines for the product page so thousands of descriptions don’t live their own lives. Do you cover multi-market stores and language versions? Yes - we have experience with platforms serving five or more European markets from one core. Localisation isn’t just language - it’s also differences in offer, currencies, seasons, consumer regulations (e.g. extended right of return in DE) and payment channels. We design alongside your merchandising team, not next to it. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [UX Audit](https://wzor.biz/en/services/audyty-ux/) - [UX Research](https://wzor.biz/en/services/badania-uzytkownikow/)