--- title: "Grocery Retail" url: "https://wzor.biz/en/industries/handel-spozywczy/" description: "We design apps for online supermarkets, q-commerce, food delivery and omnichannel grocery chains. Multi-item carts, delivery slots, loyalty, POS/OMS integrations." lang: "en" --- # Grocery Retail [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design apps for online supermarkets, discount chains, q-commerce and food delivery. We work with a sixty-item cart, a two-hour delivery slot, fresh produce that isn’t in the photo - and loyalty that has to keep the customer for a hundred returns, not one campaign. We have worked with leading companies and startups Challenges ## Online grocery goes to whoever makes a big basket and a delivery slot simple - „A customer adds dozens of products and at that size the interface stops being usable.” UX audit of the shopping list and cart, redesign of quick adding from the category level (without entering the PDP), grouping of fresh and frozen products, a re-order mechanism from history. We measure average cart size and time to complete the list. - „Choosing a delivery slot is where most people give up.” Workflow research with the customer and delivery dispatcher, redesign of slot selection (calendar availability, time-based pricing, express vs standard options), presentation of seasonal constraints (holidays, weekends) without hiding data behind a collapsed list. - „The loyalty programme has sign-ups, and no visible returns behind them.” Motivation research with regular and occasional customers, redesign of the loyalty mechanics (points, coupons, mission-based rewards), integration with the promotional leaflet and personalised offers. We measure cohort retention and purchase frequency. Who it is for ## Supermarket, q-commerce, delivery - three models, one customer on the go Whatever the model - we hand over the design in a format readable for the development team, with documentation of POS, OMS, fulfilment-system and payment-provider integration. - ### Online supermarkets and discount chains Apps and online stores for large supermarket chains, grocery discounters, click & collect. Information architecture for 30,000+ SKUs (fresh, frozen, alcohol, baby, home), delivery slots, re-ordering from history, integration with loyalty programmes and promotional leaflets. - ### Q-commerce and dark stores Instant-shopping apps (15–30 minutes), platforms for dark-store operators, picking tools for pickers. The specifics: real-time stock, minimum order value, abstract logistics constraints (weight, dimensions) presented in human terms. - ### Food delivery and diet catering Restaurant and delivery marketplaces, diet-catering apps, courier and restaurateur panels. Dish configuration, dietary preferences and allergens, real-time tracking, integration with kitchen and logistics systems. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale scope to the product. For an online supermarket the emphasis is on the multi-item cart, delivery slots and re-order mechanisms. For q-commerce - on delivery time, real-time product availability, and presenting the minimum order. For food delivery - on dish configuration, dietary preferences and real-time courier tracking. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Grocery-retail platforms and integrations ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - POS (Diebold Nixdorf, Comarch) - OMS / WMS - Salesforce Commerce - Magento (Adobe Commerce) - Custom headless e-grocery - Real-time stock API - Loyalty programmes - Stripe / Adyen / Przelewy24 Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in Grocery Retail Some of our work is under NDA - we walk you through it live during the discovery call. - [ ![WygodnaDieta - a phone showing the app's home screen: an "Excellent" Trustpilot rating and a "Menu-Choice Diet" plan card priced from PLN 80.90/day, against a red gradient with vegetables.](https://wzor.biz/_astro/cover.BfmwIntu_1CFKMk.webp) WygodnaDieta - App and online store for a meal-box diet service ](https://wzor.biz/en/projects/wygodna-dieta/) - [ ![SPEC Food - two phones showing the Delikatesy SPEC store: the home page with promotions and a cart with products, on a navy background.](https://wzor.biz/_astro/cover.CbodJcEt_ZIHzVj.webp) SPEC Food - Online store for a food delicatessen ](https://wzor.biz/en/projects/spec-food/) - [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/) - [ ![SPEC Food Service - a monitor and a phone showing the site: the "Your trusted partner in the world of gastronomy" hero with kitchen photos and a render of the company building, on a light background.](https://wzor.biz/_astro/cover.DdJ4QOy5_22gHR2.webp) SPEC Food - Website for gastronomy - SPEC Food Service ](https://wzor.biz/en/projects/spec-food-service/) - [ ![BioSok - a "BioSok. 100% orange juice, 0.5 L" carton with a geometric citrus pattern, among fresh oranges, on a light background.](https://wzor.biz/_astro/cover.BtwKzSue_ZkVwPx.webp) BioSok - Visual identity for a juice brand ](https://wzor.biz/en/projects/biosok/) - [ ![Bocielo - a mug and the "Brazil" coffee packaging with a cup illustration, and a "Jan Kowalski, Brand Manager" business card, in bottle-green with gold.](https://wzor.biz/_astro/cover.Dew1-Oyz_Z20Ssqi.webp) Bocielo - Visual identity for a coffee roaster ](https://wzor.biz/en/projects/bocielo/) - [ ![Winnica na Górach - a red wine bottle with the "Red Wine Winnica na Górach" label, a line-art vineyard drawing and the 2019 vintage, against a dark background with a gnarled grapevine trunk.](https://wzor.biz/_astro/cover.C7fwRCdO_Z1Ycipf.webp) Winnica na Górach - Visual identity for a vineyard ](https://wzor.biz/en/projects/winnica-na-gorach/) - [ ![Pasieka Litwin - a close-up of a honey jar with a black label: a gold line-art bee, the "Pasieka Litwin" wordmark and "Miód spadziowy, 220 g" over an embossed honeycomb pattern.](https://wzor.biz/_astro/cover.C_cKir2a_Z2h75iN.webp) Pasieka Litwin - Visual identity for an apiary ](https://wzor.biz/en/projects/pasieka-litwin/) - [ ![A bottle of Cala Blanca red wine standing among twisted grapevine roots against a dark background - with a bull-head logo and a burgundy foil cap.](https://wzor.biz/_astro/cover.CfS0OXNN_ZJIFm1.webp) Cala Blanca - Wine label and brand identity ](https://wzor.biz/en/projects/cala-blanca/) - [ ![A jar of Better Foods pistachio spread, with pistachios and a rice cake spread with the cream, on a green background reading "Pistachio Flavour".](https://wzor.biz/_astro/cover.DX1F7KRx_ZxoeBb.webp) Better Foods - Brand identity and packaging for spreads ](https://wzor.biz/en/projects/better-foods/) - [ ![Nowy Lotos - a paper bag with the deli logo "Nowy Lotos Garmażerka" (a cauliflower, Montserrat + Pacifico) on a light background with fresh spinach.](https://wzor.biz/_astro/cover.Z5_pR4DY_Z1OuCb3.webp) Nowy Lotos - Visual identity for a deli ](https://wzor.biz/en/projects/nowy-lotos/) - [ ![A stack of bioMérieux catalog copies, "Price Catalog. Industrial Microbiology - 2020", with the company logo and the tagline "Pioneering Diagnostics" on a green cover featuring lab equipment photos.](https://wzor.biz/_astro/cover.BpNgfJYC_FDJ8i.webp) bioMérieux - Price catalog for industrial microbiology ](https://wzor.biz/en/projects/biomerieux/) - [ ![An open Apimar catalog on a light grey background - the title page "Honey straight from the Lublin region" next to a photo of three honey jars with the company logo.](https://wzor.biz/_astro/cover.KPBcN9a__1e2KEC.webp) Apimar - Catalog and folder for a honey producer ](https://wzor.biz/en/projects/apimar/) - [ ![Charcoal Master - a bag of barbecue charcoal with the flame-crown logo, on a wooden table in a garden, with a grill and a house terrace in the background.](https://wzor.biz/_astro/cover.DqfOMsNA_13NJWl.webp) Charcoal Master - Packaging for barbecue charcoal ](https://wzor.biz/en/projects/charcoal-master/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design for POS, OMS and dark-store fulfilment integrations? Yes - we run app design in the context of integration with the shop’s and warehouse’s operational systems. We’ve worked on projects where dark-store fulfilment and real-time stock decide what the customer sees as available. We write documentation in a format that eases mapping the customer journey to warehouse operations and courier routes. How do you design re-ordering and shopping lists? Re-ordering groceries is ninety percent of traffic in a mature app - not a new customer. We design favourites lists, re-ordering from history (the whole cart or selected items), proactive suggestions for products about to run out at home. No hiding favourites behind a “star” icon that customers read as a wishlist. Do you work with q-commerce and 15–30 minute delivery? Yes - the q-commerce specifics are a narrow cart (5–15 products), minimum order value, dimensional constraints. We design the communication of those constraints in human terms (e.g. “the package size is about a large watermelon”) instead of dry centimetres and grams the customer has no intuition for. Do you design loyalty programmes for grocery chains? Yes - loyalty in grocery isn’t a cherry on top, it’s the foundation of retention. We design a consistent experience across the app, the brick-and-mortar shop (scanning the card at the till), the promotional leaflet and personalised offers. We measure the share of logged-in customers at purchase and cohort retention, not the number of card downloads. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [Product Strategy](https://wzor.biz/en/services/strategia-produktu/) - [UX Research](https://wzor.biz/en/services/badania-uzytkownikow/)