--- title: "E-commerce" url: "https://wzor.biz/en/industries/e-commerce/" description: "UX design and audit for online stores, marketplaces, B2B/B2C. Conversion optimisation, user research, checkout redesign. Free consultation." lang: "en" --- # E-commerce [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) We design and audit online stores, marketplaces and B2B platforms. We measure where people drop off, fix the buying path, and hand over the design in a format your developers can read. We have worked with leading companies and startups Challenges ## You have the traffic. The question is what happens between the product page and the payment - „Baskets fill up, and then people vanish at checkout.” UX audit of the buying process, testing with real users, redesign of forms and payment methods. We measure where and why people drop off. - „Mobile sells worse than desktop and we cannot tell which step loses the customer.” Mobile-first redesign of critical journeys, validation with a prototype before development. No assuming that “desktop is enough”. - „The store has collected so many exceptions over the years that every campaign starts by working around the last one.” Migration to a modern stack (design tokens, components), visual consistency across desktop, tablet and mobile. A staged plan, no “big bang” rewrite. Who it is for ## Consumer stores, marketplaces and B2B portals Whatever the platform - we design in a format your development team can read. - ### B2C stores Stores with 50–5,000 products. Redesign, checkout optimisation, mobile journey as the priority. - ### Marketplaces Multi-product, multi-seller platforms. Information architecture, taxonomy, search. - ### B2B / wholesale Distribution portals with wholesale carts, individual pricing, ERP integration, buyer/approver roles. ![Four printed interface layouts on a desk: a dashboard, a phone screen, a form and a table, with one block circled in marker](https://wzor.biz/_astro/dla-kogo-wydruki-ekranow.GsgQefUA_1bzGfa.webp) Process ## Five steps - from the first conversation to post-launch measurement We scale scope to your needs. For smaller stores we skip quantitative research; for marketplaces and B2B - we expand discovery with interviews across buyer and approver roles. 1. 30 min ### Discovery call - 30 minutes Online, with the lead designer. We get to know the product, the metrics you judge it by, and the regulatory context it operates in. 2. Week 1–2 ### Audit and discovery Analytics, session recordings, user interviews, heuristic review. The barriers people actually hit become design hypotheses. 3. Week 3–6 ### UX/UI design Wireframes, a prototype you can click through, the final interface. Documentation written for the team that will ship it - tokens, states and responsive behaviour included. 4. Week 6–7 ### Validation Tests with real users, or an A/B test in production. The design changes on the strength of what we saw, before it reaches code. 5. After launch ### Delivery and care We work side by side with your developers - implementation review, fixes, additions to the library. After launch we measure and come back with the next hypotheses. Toolkit ## Platforms we work with ![A workbench from above: two printed interface layouts, a magnifier enlarging one block, a steel ruler and a greyscale step wedge running from white to black, with one line underlined in orange marker](https://wzor.biz/_astro/warsztat-lupa-linijka-skala-szarosci.C5DINzRJ_Z2n7L7C.webp) - Shopify - Magento (Adobe Commerce) - WooCommerce - PrestaShop - BigCommerce - Custom (headless) Next step ## Let us talk about your project Tell us what you have to do. We will come back with scope and a quote. [Free consultation](https://wzor.biz/en/free-consultation/) [Projects](https://wzor.biz/en/projects/) Selected work ## Selected work in E-commerce Some of our work is under NDA - we walk you through it live during the discovery call. - [ ![Fonia - a cashback app](https://wzor.biz/_astro/cover-fonia.DijWWfUI_okPR3.webp) Fonia - We delivered the MVP of a cashback app in four weeks ](https://wzor.biz/en/case-studies/mvp-aplikacji-fonia/) - [ ![CWZN - a cosmetics store](https://wzor.biz/_astro/cover-cwzn.Bl3xX9Ih_ZRycby.webp) CWZN - New UX/UI design for an online cosmetics store ](https://wzor.biz/en/case-studies/modernizacja-sklepu-cwzn/) - [ ![Lestore - the store on laptop and phone mock-ups: a product page for "Roleta Rzymska Luna 42" with a photo gallery and a PLN 49.99 price.](https://wzor.biz/_astro/cover.ryV4Hb0o_dAA0z.webp) Lestore - Online store for blinds and shades ](https://wzor.biz/en/projects/le-store/) - [ ![SPEC Food - two phones showing the Delikatesy SPEC store: the home page with promotions and a cart with products, on a navy background.](https://wzor.biz/_astro/cover.CbodJcEt_ZIHzVj.webp) SPEC Food - Online store for a food delicatessen ](https://wzor.biz/en/projects/spec-food/) - [ ![Kafezzo - the store home page on a laptop: the "Rzemieślnicza palarnia kawy Roastains" hero and a special offers strip, next to a ceramic mug on a stone counter.](https://wzor.biz/_astro/cover.CCfgxWVu_Z1myuka.webp) Kafezzo - Online store for coffee and tea ](https://wzor.biz/en/projects/kafezzo/) - [ ![Fonia - two phones on a teal background: the cashback app home screen with a 325.53 PLN balance and a list of partner stores, next to a store search with suggestions for Empik, Booking, AliExpress and Play.](https://wzor.biz/_astro/cover.DdIowm6o_Z12riqx.webp) Fonia - A cashback app for online shoppers ](https://wzor.biz/en/projects/fonia/) - [ ![ZhongZhou - the ZZ Cream on a laptop mock-up against eucalyptus leaves and black rocks: a "Zhong Zhou (ZZ) Cream" product page with a £35 price and a "Buy Now" button.](https://wzor.biz/_astro/cover.hrxdbzXI_ApPxK.webp) ZhongZhou - Online store for an acne, demodex and rosacea cream ](https://wzor.biz/en/projects/zhongzhou/) - [ ![Habitalux - the pet-food store home page: a green bar with category icons, a hero photograph of a dog with a ball under the line “Ultra Premium quality pet food”, a “Top foods” listing and a pulled-out product card with a price and an “Add to cart” button.](https://wzor.biz/_astro/cover.DAi0izKn_1lsw6s.webp) Habitalux - Online store and branding for pet food ](https://wzor.biz/en/projects/habitalux/) [Projects](https://wzor.biz/en/projects/) Client voices ## What our clients say - > „Working with the Wzór team was a genuinely great experience! They always answered our questions quickly and were flexible about our comments. They have no shortage of creative ideas and are at the same time thoroughly reliable and on time. The end result fully met our expectations; we recommend them to anyone looking for professionals who care.” ![](https://wzor.biz/_astro/opinia.BrbzyDCf_1rSYiY.webp)Maja Wieloch-Silecka Operations Director, Bosfor Group - > „Our clients expect us to act fast and effectively across a very wide scope - from building a brand, through a website with a store, to running an effective sales campaign. Not an easy task, but doable when you have a tight-knit team and partners who take on challenges on the fly. For us, quality, accountability and commitment are key, and working with UX Agency Wzór gives us that 100%.” ![](https://wzor.biz/_astro/piotr-alberski.B09Ae7iY_Z19yEFs.webp)Piotr Alberski Chief Operating Officer, Agencja XO Media - > „Our cooperation with UX Agency Wzór started with our own website. We really liked the way they work, so we decided to subcontract projects for our clients to them on a White Label basis. We loved their workflow, the way they hand projects over to our team, their documentation and their work on the design system. Now we can take on bigger risks.” ![](https://wzor.biz/_astro/mateusz-swol.DkFG1xeC_1fOqLw.webp)Mateusz Swół Chief Operating Officer, Sellace The team ## Who runs it The people who run the services this industry leans on most. You talk to them directly, from the first call through to delivery. - ![Aleksandra Bondar](https://wzor.biz/_astro/aleksandra-bondar.Bn8yt1m6_14BXcM.webp) ### Aleksandra Bondar Senior UX/UI Designer - ![Katarzyna Adamczuk](https://wzor.biz/_astro/katarzyna-adamczuk.BgcDb3aF_15a0Nk.webp) ### Katarzyna Adamczuk Prezes, Analityk Biznesowy - ![Patryk Korycki](https://wzor.biz/_astro/patryk-korycki.D95uAkaq_Z9hpwb.webp) ### Patryk Korycki CEO, Analityk Biznesowy - ![Tadeusz Wadas](https://wzor.biz/_astro/tadeusz-wadas.W_mr3ido_Z20GQjB.webp) ### Tadeusz Wadas Senior UX/UI Designer FAQ ## Questions that come up most often Do you design for Shopify, Magento, WooCommerce, PrestaShop? Yes - we adapt to the platform. A Shopify store is designed Liquid-aware (custom sections, blocks), Magento as Hyvä/Luma, WooCommerce with native blocks. We hand over documentation in a format your development team can read. Do you run A/B conversion tests and CRO? Yes - as part of the conversion optimisation service. We form hypotheses based on analytics data and Hotjar/Clarity recordings, design variants, and measure statistical significance. No “testing for the sake of testing”. How long does a store redesign take? A typical redesign of a mid-sized store (50–150 products, 1 platform): 8–16 weeks from kick-off to documentation handover. Marketplaces and B2B with configurators: 16–24 weeks. We give a concrete estimate after a short scoping call. Do you also design B2B platforms with wholesale carts? Yes - we have experience with B2B platforms (organised trade, wholesalers, distribution marketplaces). We understand the specifics: multi-item carts, individual pricing, ERP integrations, buyer-approver roles. Related services ## Related services - [Conversion Optimisation (CRO)](https://wzor.biz/en/services/optymalizacja-konwersji/) - [UX Audit](https://wzor.biz/en/services/audyty-ux/) - [UX Research](https://wzor.biz/en/services/badania-uzytkownikow/)